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Performance Marketing Analyst

2 months ago

London, Greater London, United Kingdom EF Recruitment Full time
Marketing Data Analyst

Our client, a leading global FinTech company, is seeking an experienced Marketing Data Analyst to join their team in a dynamic and innovative environment.

Key Responsibilities
  • Deliver actionable insights to the Marketing Team to inform media spend optimization and drive lead generation.
  • Measure and report on the ROI of online advertising campaigns, including the impact of digital media on lead generation.
  • Provide regular reporting on marketing and sales Key Performance Indicators (KPIs), highlighting performance by campaign and audience type.
  • Develop dashboards to help the business understand cross-channel demand generation effectiveness.
  • Collaborate with the Sales Operations team and global partners to streamline the lead pipeline and implement a robust lead scoring model.
Requirements
  • Hands-on experience with in-depth marketing analysis, lead scoring, attribution modeling, and advertising effectiveness.
  • Strong understanding of different marketing channels, including search engine marketing (SEM) strategies, pay-per-click (PPC) advertising, digital media campaigns, and in-person events.
  • Strong SQL skills and experience building and automating management-level dashboards in Tableau or QlikSense.
  • Strong stakeholder management, partnership, and influence skills.
  • Experience with experimentation and statistical analysis (A/B testing, digital revenue attribution) is a plus.
What We Offer
  • A global organization with a great support network.
  • A long-term contract with opportunities for growth and development.
  • A collaborative and dynamic work environment.
  • A range of benefits, including a free breakfast.