Content Marketing Strategist

3 weeks ago

Bristol, Bristol, United Kingdom The Digital Recruitment Company Full time
Job Overview

Position: Marketing Content & Brand Manager

Employment Type: Permanent

Compensation: £50,000 + Bonus

Location: Hybrid (Bristol)

Consultant: Mags Rendle

The Digital Recruitment Company is proud to partner with a leading global firm that specializes in transforming businesses through innovative technology solutions, including signage, graphics, and industrial printing. This organization is committed to excellence and creativity, enabling clients to bring their visions to life.

As they expand their operations in the EMEA region, they are in search of a proactive and skilled Marketing Content & Brand Manager to spearhead their content initiatives and brand strategy.

Key Responsibilities

Reporting to the Head of Communications & Brand EMEA, the successful candidate will be responsible for crafting engaging and impactful content that elevates brand visibility, fosters customer interaction, and drives business success. The role involves managing a team of two Content Specialists to execute a unified and innovative content strategy across various platforms, including web, social media, video, and mobile.

Main Duties
  • Content Strategy Development: Formulate and implement a comprehensive content strategy that aligns with the overall business objectives and brand identity in the EMEA region.
  • Brand Management: Ensure cohesive brand messaging and visual identity across all content and communication channels, upholding a strong and consistent brand image.
  • Content Creation & Management: Oversee the production of high-quality content such as whitepapers, case studies, blog articles, videos, webinars, and social media posts, ensuring relevance to target audiences in the B2B technology and wide-format print sectors.
  • Team Leadership: Mentor and guide a team of two Content Specialists, fostering a collaborative and innovative work environment.
  • Campaign Support: Collaborate with the EMEA marketing team to enhance integrated marketing campaigns with content that promotes lead generation, customer engagement, and brand recognition.
  • Market Insights: Conduct thorough research to identify industry trends, customer preferences, and competitive dynamics to inform content strategy and brand positioning.
  • Performance Measurement: Monitor, analyze, and report on the success of content initiatives, leveraging data-driven insights to refine content strategies and improve ROI.
  • Stakeholder Collaboration: Work closely with internal teams, including product management, sales, and customer support, to ensure content aligns with business goals and meets regional needs.
Paid Media Management
  • Content Amplification: Enhance content reach through social media and display advertising to maximize impact.
  • Campaign Oversight: Supervise the development of targeted paid media campaigns, ensuring optimization for performance.
  • Performance Tracking: Evaluate the effectiveness of advertising efforts to understand audience engagement and optimize based on findings.
  • Budget Management: Strategically allocate resources between organic and paid initiatives to maximize return on investment.
  • Paid Media Strategy: Create strategies to extend content reach and manage campaigns across platforms such as Google Ads, LinkedIn, and Facebook.
Leadership and General Management
  • Contribute to the strategic objectives of the EMEA Marketing team in collaboration with other commercial divisions.
  • Serve as a role model within the EMEA organization, exemplifying high standards of performance and conduct.
  • Demonstrate strong teamwork and communication skills to inspire and motivate colleagues.
  • Exhibit quick thinking and decisive action, complemented by excellent planning and time management abilities.
  • Foster a culture of collaboration and customer-centricity.
Qualifications
  • Degree in Marketing, Business, or a related field with a minimum of 5 years of marketing communications experience.
  • Proven track record in content management or brand management, ideally within a B2B technology context.
  • Experience in leading and developing a team.
  • Strong strategic thinking and problem-solving capabilities.
  • Exceptional written and verbal communication skills.
  • Expertise in content creation across diverse formats and platforms.
  • Proficient in content management systems (CMS) and SEO best practices.
  • Experience in budget management and working with agency partners.
  • Strong project management skills with the ability to juggle multiple projects simultaneously.
Tools
  • Experience with SEM Rush
  • Google Analytics
  • Google Console
  • Power BI
  • Salesforce (or equivalent)
  • Content Management Systems (Sitecore or equivalent)
  • Photoshop and Illustrator
  • International experience with desirable European language skills
Benefits
  • Competitive salary
  • 50% contribution to gym membership
  • 5% employer contribution to pension scheme
  • Minimum 3% bonus
  • Onsite parking
  • Hybrid working model (2 days/week in the office)
  • Private healthcare (after probation period with a 50% contribution)

The Digital Recruitment Company operates as an Employment Business for interim, contract, and temporary recruitment and acts as an Employment Agency for permanent positions.

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