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Content Marketing Strategist

2 months ago


Bristol, Bristol, United Kingdom The Digital Recruitment Company Full time
Job Overview

Position: Marketing Content & Brand Manager

Employment Type: Permanent

Compensation: £50,000 + Bonus

Location: Hybrid/Bristol

Consultant: Mags Rendle

The Digital Recruitment Company is excited to partner with a prominent global entity that is revolutionizing businesses through innovative technology solutions, including signage, graphics, and industrial printing. With a steadfast dedication to quality and innovation, this organization empowers businesses to bring their creative visions to life.

As part of their expansion in the EMEA region, they are in search of a skilled and dynamic Marketing Content & Brand Manager to spearhead their content strategy and brand positioning initiatives.

Key Responsibilities

Reporting to the Head of Communications & Brand EMEA, this role is pivotal in crafting engaging and impactful content that amplifies brand visibility, fosters customer interaction, and propels business growth. The Marketing Content & Brand Manager will oversee a team of two Content Specialists, collaborating to execute a cohesive and innovative multi-platform content strategy across digital channels.

Main Duties
  • Content Strategy Development: Formulate and implement a comprehensive content strategy that aligns with the overarching business objectives and brand positioning within the EMEA region.
  • Brand Management: Maintain consistent brand messaging and visual identity across all content and communication platforms, ensuring a unified brand presence.
  • Content Creation & Management: Supervise the production of high-quality, engaging content, including whitepapers, case studies, blog posts, videos, webinars, and social media content, ensuring relevance to target audiences in the B2B technology and wide-format print sectors.
  • Team Leadership: Guide, mentor, and develop a team of two Content Specialists, promoting a collaborative and creative work atmosphere.
  • Campaign Support: Collaborate with the EMEA marketing team to enrich integrated marketing campaigns with content that drives lead generation and enhances brand awareness.
  • Market Insights: Conduct thorough research to grasp industry trends, customer requirements, and the competitive landscape to inform content strategy and brand positioning.
  • Performance Measurement: Monitor, analyze, and report on the effectiveness of content initiatives, leveraging data-driven insights to refine content strategy and enhance ROI.
  • Stakeholder Collaboration: Work closely with internal stakeholders, including product management, sales, and customer support, to ensure content aligns with business goals and addresses the needs of various regions.
Paid Media Responsibilities
  • Content Amplification: Expand content reach through social media and display advertising to enhance visibility and impact.
  • Campaign Management: Oversee the development of targeted paid media campaigns, ensuring optimization for performance.
  • Performance Tracking: Assess and analyze ad performance to understand audience engagement and optimize based on insights.
  • Budget Management: Strategically allocate resources between organic and paid initiatives to maximize ROI.
  • Paid Media Strategy: Formulate strategies to enhance content reach, managing campaigns across various platforms.
Leadership and General Management
  • Contribute to the management objectives of the EMEA Marketing team in collaboration with other commercial divisions.
  • Exemplify high standards of performance and behavior within the EMEA organization.
  • Foster a culture of teamwork and customer focus.
Required Skills & Experience
  • Degree in Marketing, Business, or a related field with over 5 years of marketing communications experience.
  • Proven track record in content management or brand management, preferably in a B2B technology context.
  • Demonstrated experience in leading and managing a team.
  • Strong strategic thinking and problem-solving capabilities.
  • Exceptional written and verbal communication skills.
  • Expertise in content creation across diverse formats and platforms.
  • Proficient in content management systems and SEO best practices.
  • Experience in budget management and working with agency partners.
  • Strong project management skills with the ability to handle multiple projects simultaneously.
Tools
  • SEMrush
  • Google Analytics
  • Google Console
  • Power BI
  • Salesforce or equivalent
  • Content Management Systems (e.g., Sitecore)
  • Photoshop and Illustrator
Benefits
  • Competitive salary
  • 50% contribution to gym membership
  • 5% employer contribution pension scheme
  • Minimum 3% bonus
  • Onsite parking
  • Hybrid working arrangement
  • Private healthcare after probation period

The Digital Recruitment Company operates as an Employment Business for interim, contract, and temporary recruitment and acts as an Employment Agency in relation to permanent positions.