Customer Engagement Campaign Manager

3 weeks ago

London, Greater London, United Kingdom The School of Life Full time
Position Overview

Reports to: Head of Customer Marketing

Compensation: £50-55k based on experience

Work Arrangement: Hybrid

At The School of Life, we are dedicated to fostering healing, personal growth, tranquility, and self-awareness. Our inspiration stems from various disciplines including psychology, psychotherapy, philosophy, art, and culture. Our mission is to educate individuals on how to lead meaningful, effective, and fulfilling lives through our diverse offerings such as articles, books, applications, films, therapeutic services, and corporate programs.

Core Values:

  • We promote a mindset of growth.
  • We merge our passion for our mission with business excellence.
  • We maintain curiosity and open-mindedness in our quest for knowledge.
  • We are hands-on and proactive.
  • We value authenticity.

As we embark on an exciting new chapter, we are pleased to announce the formation of a customer marketing team, which includes three key roles: Head of Customer Marketing, Customer Engagement Campaign Manager, and Partnerships Campaign Manager. This team will be instrumental in developing and executing a customer-focused strategy that enhances the user journey and maximizes engagement across our various content and service offerings. These positions are crucial for expanding our audience and connecting with our customers to support their emotional well-being.

The Customer Engagement Campaign Manager will be tasked with designing and executing marketing initiatives aimed at boosting customer interaction with all direct-to-consumer products and services, including books, therapy, and subscriptions.

The ideal candidate will leverage a range of paid and direct marketing channels to engage both new and existing customers, enhance brand awareness, convert leads into customers, and foster customer loyalty and retention.

Key Responsibilities:

  • Execute a paid marketing strategy across all digital platforms, including organic, display, SEO, SEM, PPC, and social media.
  • Drive web traffic and conversions across publishing, therapy, and subscription services.
  • Analyze and report on data to assess campaign performance.
  • Monitor campaign metrics and implement data-driven adjustments to optimize return on ad spend (ROAS) and meet key performance indicators (KPIs).
  • Manage and execute email and SMS marketing campaigns, including A/B testing.
  • Guide customers through defined journeys within the School of Life offerings, responding to behaviors and milestones to enhance retention and loyalty.
  • Collaborate with the Growth Manager to implement email/SMS campaigns for subscribers.

Measurable Objectives:

Subscriptions: Acquisitions, Cost Per Acquisition (CPA), Return on Ad Spend (ROAS)

Web: Traffic, Cost Per Click (CPC), ROAS, Conversion Rates, Average Spend per Customer, Number of Bookings (across publishing, therapy, and open enrollment courses)

Email & SMS: Database growth, Open Rates, Unsubscribes, Click-Through Rates (CTR), Conversions (subscriptions, purchases, bookings)

Candidate Profile:

Experience:

  • At least 5 years of marketing experience in campaign-driven roles, encompassing paid marketing, SEO, and email marketing.
  • Proven track record in developing, executing, and managing campaigns from start to finish.
  • Experience in marketing both physical and digital products and services.
  • Hands-on experience with CRM and marketing automation platforms.
  • Strong copywriting skills to effectively convey messages.
  • Experience in customer lifecycle management.
  • Familiarity with content performance metrics and the ability to utilize analytics tools for data-driven decision-making.
  • Strong stakeholder management skills.

Personal Skills and Attributes:

  • A genuine passion for emotional and mental well-being.
  • Data-oriented with robust analytical skills, capable of translating complex data into actionable strategies.
  • Demonstrated success in a performance marketing role.
  • Excellent communication skills, with strong presentation and interpersonal abilities.
  • Mission-driven, collaborative, and always seeking improvement.
  • Detail-oriented with a knack for problem-solving and continuous enhancement.
  • Creative thinker.
  • Comfortable executing plans and collaborating with key stakeholders.

What We Offer:

  • Opportunity to work with a diverse team of talented individuals.
  • A culture that prioritizes growth and personal development.
  • Annual learning budget of £500.
  • Hybrid work model with flexibility in office attendance.
  • Access to office amenities including gym, classes, and sauna.
  • 25 days of annual leave plus bank holidays.
  • Up to 5 days of unpaid leave per year.
  • 1 additional holiday day for each year of service after 2 years (capped at 3 additional days).
  • Complimentary copies of all newly released books.
  • Participation in personal development sessions offered by The School of Life.
  • Enhanced maternity benefits.
  • Social events and team lunches.

Application Process:

We are committed to fostering a diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, or sexual orientation.

  • Client Engagement Campaign Manager

    3 weeks ago

    London, Greater London, United Kingdom Direct Recruitment Full time

    Email Campaign Specialist - Competitive Salary with Excellent BenefitsFlexible Work ArrangementThis position focuses on managing email marketing initiatives utilizing platforms such as Braze, Adobe Campaign, or equivalent tools.As part of the customer engagement division at Direct Recruitment, you will collaborate with a diverse array of clients, employing...

  • Chief Campaign Officer

    3 weeks ago

    London, Greater London, United Kingdom CAMPAIGN FOR NUCLEAR DISARMAMENT Full time

    The Campaign for Nuclear Disarmament is seeking a Chief Campaign Officer to lead our efforts in advocating for the elimination of nuclear weapons both in the UK and worldwide. This role is crucial at a time when the threat of nuclear conflict is more pressing than ever.CND is a prominent entity within the peace movement, recognized globally for our impactful...

  • Customer Engagement Manager

    1 day ago

    London, Greater London, United Kingdom Bodhi Full time

    About the RoleWe are seeking a highly skilled CRM Manager to join our team at Bodhi. As a key member of our marketing team, you will be responsible for developing and executing CRM strategies to drive customer engagement and retention.Key Responsibilities:Design, manage, and optimize marketing campaigns to boost customer engagement and retention.Monitor and...

  • Customer Engagement Manager

    3 days ago

    London, Greater London, United Kingdom Bodhi Full time

    About the RoleWe are seeking a highly skilled CRM Manager to join our team at Bodhi. As a key member of our marketing team, you will be responsible for developing and executing CRM strategies to drive customer engagement and retention.Key Responsibilities:Design, manage, and optimize marketing campaigns to boost customer engagement and retention.Monitor and...

  • Customer Engagement Manager

    2 days ago

    London, Greater London, United Kingdom Bell Integration - Driving Digital Transformation Full time

    About the RoleBell Integration - Driving Digital Transformation is seeking a highly skilled Customer Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing customer-centric marketing strategies that drive engagement, retention, and expansion.Key ResponsibilitiesDevelop and Execute...

  • Customer Engagement Manager

    1 day ago

    London, Greater London, United Kingdom Bodhi Full time

    About the RoleWe are seeking a highly skilled CRM Manager to join our team at Bodhi. As a key member of our marketing team, you will be responsible for developing and executing CRM strategies to drive customer engagement and retention.Key Responsibilities:Design, manage, and optimize marketing campaigns to boost customer engagement and retention.Monitor and...

  • Customer Engagement Manager

    3 days ago

    London, Greater London, United Kingdom Bodhi Full time

    About the RoleWe are seeking a highly skilled CRM Manager to join our team at Bodhi. As a key member of our marketing team, you will be responsible for developing and executing CRM strategies to drive customer engagement and retention.Key Responsibilities:Design, manage, and optimize marketing campaigns to boost customer engagement and retention.Monitor and...

  • Customer Engagement Manager

    2 days ago

    London, Greater London, United Kingdom Marketing Moves Full time

    Job Title: Customer Engagement ManagerJob Type: ContractIndustry: Software and TechnologyLocation: RemoteAbout the Role:We are seeking a proactive marketer to join our team on an 11-month contract basis. As a Customer Engagement Manager, you will be responsible for planning and executing multi-channel marketing campaigns to engage target customers across...

  • Customer Engagement Manager

    1 day ago

    London, Greater London, United Kingdom Marketing Moves Full time

    Job Title: Customer Engagement ManagerJob Type: ContractIndustry: Software and TechnologyLocation: RemoteAbout the Role:We are seeking a proactive marketer to join our team on an 11-month contract basis. As a Customer Engagement Manager, you will be responsible for planning and executing multi-channel marketing campaigns to engage target customers across...

  • Customer Engagement Manager

    10 hours ago

    London, Greater London, United Kingdom monday Full time

    About the RoleWe are seeking a highly motivated Customer Engagement Manager to support strategic customer initiatives across the EMEA region. Reporting to the EMEA Marketing Director, you will play a key role in driving customer engagement, growth, retention, and advocacy efforts that align directly with the company's top priorities.Key...

  • Customer Engagement Manager

    7 hours ago

    London, Greater London, United Kingdom monday Full time

    About the RoleWe are seeking a highly motivated Customer Engagement Manager to support strategic customer initiatives across the EMEA region. Reporting to the EMEA Marketing Director, you will play a key role in driving customer engagement, growth, retention, and advocacy efforts that align directly with the company's top priorities.Key...

  • Customer Engagement Manager

    3 days ago

    London, Greater London, United Kingdom Bell Integration - Driving Digital Transformation Full time

    About the RoleBell Integration - Driving Digital Transformation is seeking a highly skilled Customer Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing customer-centric marketing strategies that drive engagement, retention, and expansion.Key ResponsibilitiesDevelop and Execute...

  • Customer Engagement Manager

    2 days ago

    London, Greater London, United Kingdom Bell Integration - Driving Digital Transformation Full time

    About the RoleBell Integration - Driving Digital Transformation is seeking a highly skilled Customer Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing customer-centric marketing strategies that drive engagement, retention, and expansion.Key ResponsibilitiesDevelop and Execute...

  • Senior Manager for Campaigns and Engagement Channels

    3 weeks ago

    London, Greater London, United Kingdom Cancer Research UK Full time

    Join Cancer Research UK in the fight against cancer At Cancer Research UK, our mission is to conquer cancer. We are a dedicated team of professionals striving to make a difference every day. To accelerate our efforts, we are seeking a skilled individual who is eager to enhance their expertise, someone like you. We are thrilled to present an...

  • Customer Engagement Specialist

    3 days ago

    London, Greater London, United Kingdom LEGO Gruppe Full time

    Job DescriptionDrive business growth and customer engagement as the CRM Campaign Operations Manager at The LEGO Group.As part of the newly established Membership & Personalisation team, you'll be responsible for managing and optimising CRM campaigns to drive revenue and overall engagement.Key ResponsibilitiesDevelop and execute CRM campaigns to encourage...

  • Marketing Campaigns Manager

    3 days ago

    London, Greater London, United Kingdom Handle Recruitment Full time

    Job Description**Job Title:** Retail Marketing Campaigns Manager**Job Summary:** Handle Recruitment is seeking a highly skilled Marketing Campaign Manager to join our team. As a key member of our marketing department, you will be responsible for planning and executing compelling marketing campaigns that drive customer engagement and revenue growth.Key...

  • Customer Engagement Specialist

    3 days ago

    London, Greater London, United Kingdom Inventum Group Full time

    About the RoleWe are seeking an experienced Email Marketing Manager to join our team at Inventum Group. As an Email Marketing Manager, you will be responsible for delivering market-leading customer communications and campaigns across the entire lifecycle, from prospect conversion to customer renewal and advocacy.Key ResponsibilitiesDevelop and execute...

  • Customer Engagement Strategist

    3 days ago

    London, Greater London, United Kingdom abrdn Full time

    About the RoleAt abrdn, we're seeking a highly skilled CRM Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive subscriber engagement strategy that drives user acquisition, retention, and growth.Key ResponsibilitiesDevelop and lead the strategy for end-to-end...

  • Customer Engagement Strategist

    1 day ago

    London, Greater London, United Kingdom abrdn Full time

    About the RoleAt abrdn, we're seeking a highly skilled CRM Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive subscriber engagement strategy that drives user acquisition, retention, and growth.Key ResponsibilitiesDevelop and lead the strategy for end-to-end...

  • CRM Campaign Manager

    3 days ago

    London, Greater London, United Kingdom 3Search Full time

    About the RoleWe are seeking a highly skilled CRM Manager to join our team at 3Search. As a key member of our organization, you will be responsible for developing and managing CRM campaigns to drive business growth and customer engagement.Key ResponsibilitiesDevelop and implement CRM strategies to enhance customer experience and drive business growth.Manage...