Customer Engagement Manager

4 days ago

London, Greater London, United Kingdom monday Full time
About the Role

We are seeking a highly motivated Customer Engagement Manager to support strategic customer initiatives across the EMEA region. Reporting to the EMEA Marketing Director, you will play a key role in driving customer engagement, growth, retention, and advocacy efforts that align directly with the company's top priorities.

Key Responsibilities
  • Develop and Implement Customer Marketing Programs: Design and execute customer marketing programs and campaigns to increase customer engagement and retention.
  • Create and Manage Customer Communications: Develop and manage customer communications, including newsletters, webinars, and events, to provide ongoing value and education.
  • Analyze Customer Data and Feedback: Analyze customer data and feedback to identify opportunities for improving customer experience and satisfaction.
  • Identify Expansion Opportunities: Use customer data to identify expansion opportunities for select accounts or portfolios.
  • Run Account-Based Marketing Events: Run account-based marketing events and campaigns for high-potential customers.
Customer Advocacy
  • Build and Nurture a Community of Brand Advocates: Build and nurture a community of brand advocates and leverage their stories to create compelling case studies, testimonials, and referrals.
  • Coordinate Customer Reference Activities: Coordinate customer reference activities, including speaking opportunities, video testimonials, and written case studies.
Content and Campaign Management
  • Collaborate with the Content Team: Collaborate with the content team to create targeted marketing materials, such as whitepapers, eBooks, and guides, that address customer pain points and highlight product benefits.
  • Plan and Execute Multi-Channel Marketing Campaigns: Plan and execute multi-channel marketing campaigns that drive product adoption and feature utilization.
  • Monitor and Report on Performance: Monitor and report on the performance of customer marketing initiatives, using data to refine and optimize strategies.
  • Partner with Sales and Customer Success Teams: Partner with the sales and customer success teams to develop tailored marketing strategies that support their efforts and drive customer growth.
  • Align with Global Marketing Team: Align with the global marketing team to ensure consistency in messaging and branding.
Requirements and Qualifications
  • 4+ Years of Experience in Customer Marketing: 4+ years of experience in customer marketing within a B2B SaaS organization.
  • Experience with Salesforce and B2B MarTech Solutions: Experience using Salesforce, HubSpot, Salesloft, and B2B MarTech solutions.
  • Proven Track Record of Success: Proven track record of developing and executing successful customer marketing programs and campaigns.
  • Strong Understanding of Customer Journey Mapping: Strong understanding of customer journey mapping and lifecycle marketing.
  • Data-Driven Mindset: Data-driven mindset with the ability to analyze metrics and derive actionable insights.
  • Competitive Salary and Benefits Package: Competitive salary and benefits package, bonus potential, and eligibility to take part in the company equity incentive program.
  • Amazing Company Culture: Amazing company culture that values transparency and collaboration while never forgetting to have fun while we work.
  • Fully Dedicated Learning and Development Team: Fully dedicated learning and development team that provides opportunities for our employees to hone and gain new skills.
  • Diversity, Inclusion, and Belonging: We foster diversity, inclusion, and belonging through our Employee Resource Groups in addition to providing access to resources and education to support our team, facilitate conversations, and encourage understanding.
Application Instructions

Please include a portfolio/writing sample with your application. Note this is a hybrid position of 3 days/week in our London office.

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