Customer Engagement Analyst
3 weeks ago
CUSTOMER ENGAGEMENT ANALYST | RETAIL/ CONSUMER FOCUSED BRAND | £45K | LEEDS/ HYBRID
Zachary Daniels Recruitment is collaborating with a beloved lifestyle brand in search of a proactive and detail-oriented Customer Engagement Analyst to enhance their team.
This position plays a vital role in shaping customer relationship management initiatives and ensuring tailored and impactful communication across various platforms.
Key Responsibilities:
- Examine customer data to generate insights and strategies that promote customer acquisition, retention, and loyalty.
- Oversee and refine the CRM system to guarantee data integrity, segmentation, and effective campaign execution.
- Design and execute targeted marketing initiatives across email, SMS, social media, and additional channels.
- Track and analyze campaign performance, offering actionable insights to enhance effectiveness.
- Work collaboratively with cross-functional teams, including marketing, sales, and customer service, to ensure unified customer communication strategies.
- Identify areas for process enhancements and automation within the CRM framework.
- Stay informed about industry trends and best practices in CRM and data analytics.
Qualifications:
- Minimum of 3 years in a CRM analyst or comparable role, ideally within a retail or lifestyle brand.
- Expertise in CRM platforms (e.g., Bloomreach, Salesforce, HubSpot) and marketing automation tools.
- Strong analytical capabilities and experience with data analysis tools (e.g., Excel, SQL, Google Analytics).
- Exceptional communication skills with the ability to convert data insights into actionable business strategies.
- Detail-oriented with robust organizational and project management skills.
- Capacity to work independently as well as collaboratively within a team.
Explore this opportunity to learn more about the role of Customer Engagement Analyst.
Zachary Daniels is a specialized recruitment consultancy focusing on various sectors including Buying, Merchandising & Ecommerce, Design, Technical, Wholesale & Production, Finance, HR & Talent, Marketing, Digital & Technology, and more.
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