CRM Marketing Manager

2 days ago

Yeovil, Somerset, United Kingdom Screwfix Full time
Overview

We are seeking a skilled CRM Marketing Manager to drive our direct-to-customer marketing campaigns and enhance customer lifetime value, loyalty, and spend.

Responsibilities
  • Develop and execute campaign strategies using data and insights to drive customer engagement and loyalty.
  • Design and implement marketing campaigns using real-time data, RFM segmentation, lifecycle journeys, triggered campaigns, and personalized content.
  • Manage marketing budgets and target audience engagement across various channels, including our highly-rated App, Push/Rich Inbox campaigns, Direct Mail, SMS, targeted emails, and Coupon at Till.
  • Utilize customer segmentation, data, and reports to drive personalized marketing messages based on behavior, product, channel, and message using a test and learn methodology.
  • Interpret campaign reports and analysis to inform intelligence-led campaign decisions.
  • Create bespoke campaign assets and promotions.
  • Contribute to the CRM & Planning team budget and provide regular updates to the Senior CRM Marketing Manager.
  • Support third-party relationship management, including SLAs and service issues.
  • Provide information and recommendations to the Air Traffic Control process with marketing plans, volumes, and results for your segment/s.
  • Support the overall management of Direct Marketing plans and timing schedules.
  • Provide cover across the wider team as needed.
  • Build relationships with internal stakeholders to foster a collaborative approach to key activities.
  • Stay up-to-date with industry best practices and innovations to inform future thinking and internal change.
Qualifications
  • Experience in team and people management.
  • A good understanding of direct marketing principles, particularly in using digital channels such as App push, rich inbox, and email.
  • Ability to interpret complex information and present it in a user-friendly format.
  • Good Excel skills with the ability to interpret and translate data.
  • Ability to work independently and meet strict deadlines.
  • Previous experience in a similar role within a multi-channel business.
  • Experience and/or knowledge of campaign management and reporting software.
What's in it for me?

We offer a range of benefits that support your wellbeing, including a subsidised canteen, free parking, and enhanced family leave policies.

We're committed to building a better future for our community and our planet, and we're doing everything we can to reduce our carbon footprint, source responsibly, and provide sustainable packaging.

We believe in equity for all and strive to create a culture of inclusivity and genuine community.

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