Lead CRM Strategist

4 weeks ago


Yeovil, Somerset, United Kingdom Screwfix Direct Limited Full time
Position Overview

As a pivotal member of the CRM team, reporting directly to the CRM Marketing Manager, you will be tasked with crafting engaging and impactful content for our CRM channels. Your primary focus will be on continuous improvement through testing and optimization of our initiatives.

Your role will be instrumental in enhancing our CRM capabilities and expertise, ensuring that we adopt a customer-centric approach that leverages data to create exceptional CRM campaigns. These efforts will not only strengthen our brand identity but also foster customer loyalty and retention.

Key Responsibilities
  • Design and implement email marketing campaigns, overseeing the entire process from creation to scheduling and deployment of both one-time and automated campaigns.
  • Act as an internal advocate for CRM, facilitating knowledge sharing and training sessions to enhance team understanding.
  • Lead workshops aimed at educating and inspiring the team, transforming insights into actionable strategies.
  • Utilize our advanced software (Braze) to develop personalized and automated email communications, while providing training to mitigate any potential knowledge gaps.
  • Evaluate the performance of email campaigns against established targets, using insights to inform future strategies and optimizations.
  • Prepare and review campaign briefs to ensure all design, production, and mailing requirements are met by the appropriate teams.
  • Coordinate and execute email and direct mail initiatives in alignment with the overall marketing strategy.
  • Collaborate with key stakeholders to ensure seamless communication regarding campaign activities.
Qualifications
  • Strong understanding of CRM principles and various marketing channels.
  • Proven experience in marketing, particularly in email marketing.
  • Experience working in a dynamic, deadline-oriented environment.
  • Ability to facilitate workshops that drive creative brainstorming and actionable outcomes.
  • Demonstrated capability to work collaboratively across different functions.
Benefits

We prioritize your well-being and offer a range of benefits that truly matter:

Subsidized Canteen: Enjoy a diverse selection of meals at our subsidized canteen, providing a welcoming space for your breaks.

Free Parking: Convenient parking options are available to ensure a hassle-free start to your day.

Parental Leave Policy: We offer enhanced family leave for our colleagues, with inclusive policies and generous terms.

Additional benefits include:
  • Award-Winning Pension Scheme
  • Discounts at various retailers
  • Company Bonus opportunities
  • Apprenticeship Programs
  • Wellness discounts
  • Cycle-to-Work Scheme
  • Enhanced Family Leave
  • Life Insurance
Commitment to Sustainability

We are dedicated to creating a sustainable future for our community and the planet, focusing on reducing carbon emissions, minimizing waste, and promoting responsible sourcing.

Our culture fosters inclusivity and teamwork, ensuring that every voice is heard and valued. We believe in providing equal opportunities for all, and we are committed to supporting your journey with us.
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