Lead CRM Strategist

4 weeks ago


Yeovil, Somerset, United Kingdom Screwfix Full time

Job Title: Lead CRM Strategist

Company: Screwfix

Overview

As the Lead CRM Strategist, you will collaborate closely with the CRM Marketing Manager to develop compelling content for our customer relationship management channels. Your primary objective will be to experiment, learn, and refine initiatives to enhance our CRM effectiveness.

You will play a vital role within the CRM team, spearheading customer-focused strategies to strengthen our brand presence and improve customer loyalty.

Key Responsibilities

  • Design and implement email marketing initiatives, including one-off, recurring, and triggered communications
  • Advocate for CRM practices internally and facilitate training sessions
  • Conduct brainstorming workshops to inspire creativity and drive results
  • Leverage tools such as Braze to craft tailored email communications
  • Evaluate campaign outcomes and deliver insights for continuous improvement
  • Manage email and direct mail efforts in alignment with the marketing strategy
  • Engage with stakeholders to ensure cohesive messaging

Required Qualifications

  • Solid understanding of CRM methodologies and marketing channels
  • Previous experience in Marketing and email communications
  • Proven track record in dynamic work environments
  • Capability to lead collaborative workshops and foster teamwork

Employee Benefits

  • Subsidized dining options
  • Complimentary parking facilities
  • Enhanced parental leave provisions
  • Recognized pension plan
  • Company performance bonuses and discounts
  • Training programs and fitness discounts
  • Cycle-to-Work initiatives and life insurance
  • Support services and eco-friendly programs

We are committed to fostering inclusivity, collaboration, and sustainability. Join us in our mission to create a positive impact for our community and the environment.

We prioritize fairness and provide opportunities for all individuals to thrive.


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