Digital Marketing Specialist

1 week ago


Yeovil, Somerset, United Kingdom Capital Resourcing Group Full time

Job Title: Marketing Executive

Job Type: Full-time

Company: Capital Resourcing Group

Location: Somerset - Hybrid working

Salary: Up to £40K + excellent bonus and benefits

About the Role:

We are seeking a highly skilled Marketing Executive to join our team at Capital Resourcing Group. As a Marketing Executive, you will be responsible for delivering compelling and engaging content for our CRM channels, with a strong focus on test and learn and optimisation of activity.

Key Responsibilities:

  • Content Creation: Plan and execute email campaigns, including the build, scheduling, and deployment of one-time, recurring, and triggered campaigns.
  • CRM Champion: Be an internal champion for CRM and getting closer to the consumer, providing knowledge sharing and training to others.
  • Team Leadership: Lead on team workshops to educate, engage and drive ideas into action.
  • Performance Analysis: Analyse the reporting of email campaigns, comparing performance against targets and using insight to support and influence the development of future optimisation.

Key Skills & Experience:

  • CRM Principles: A clear understanding of CRM principles and marketing channels.
  • Marketing Experience: Essential prior experience in Marketing and e-mail Marketing.
  • Fast-paced Environment: Experience within a fast-paced and deadline driven environment.
  • Collaboration: Proven ability to work Cross functionally and collaboratively.
  • Communication: Confident communicator with the ability to work with people at all levels.


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