Digital Transformation Specialist

1 week ago

Yeovil, Somerset, United Kingdom Screwfix Full time

About the Role

We are seeking a highly skilled Senior Digital Analyst - Ecommerce to join our team at Screwfix. As a key member of our digital transformation team, you will play a pivotal role in deciphering the factors driving our ecommerce performance and customer behavior.

Key Responsibilities

  • Contribute to the strategic direction and lead the day-to-day transition to a data-driven culture, aligning analytics with business goals and informing crucial decisions.
  • Empower stakeholders through ad-hoc analyses using ecommerce analytics platforms.
  • Drive data-led optimisation; Leverage digital data to optimize key business areas, from merchandising to commercial, with clear action recommendations.
  • Foster a data-first mindset; Collaborate with stakeholders to embed data-driven decision making across all digital activities.
  • Monitor market trends, analyse competitor performance, and share insights to inform strategic adjustments.
  • Become the E-commerce team's analytics power user, promoting tool awareness and capability.
  • Utilize data to assist in accurate forecasting and budgeting for E-commerce channels.
  • Calculate incrementality and build data-driven business cases to prioritize opportunities.
  • Recommend and help implement data tagging strategies to unlock deeper insights and inform future decisions.

Requirements

  • Strong proficiency in Google Analytics.
  • Familiarity with Google Analytics 4 setup, configuration, and data extraction.
  • Deep understanding of the E-commerce landscape and key performance metrics.
  • Ability to translate data into actionable insights and drive data-driven decision making.
  • Skillful in identifying and addressing data-related challenges to optimize business performance.
  • Excellent communication and storytelling presentation skills to effectively convey complex data insights to diverse audiences.
  • Ability to build strong relationships and collaborate effectively with stakeholders across departments.
  • Willingness to share knowledge and expertise to upskill the team on data analysis and tools.
  • Experience in implementing cultural shifts and embedding data-driven practices within organizations.
  • Experience with GA4, SimilarWeb & ContentSquare.

What We Offer

  • Award-Winning Pension Scheme
  • 20% Discounts at Screwfix & B&Q, plus discounts at other High-Street Retailers
  • Company Bonus up to 20%
  • Award-Winning Apprenticeship Schemes
  • MyGym discounts
  • Cycle-to-Work Scheme
  • Enhanced Family leave
  • Retail Trust counselling services
  • Life cover

About Screwfix

We are a company built on teamwork, and the best teams are ones in which everyone can share their view. Whatever your background, however you identify, you'll be listened to, encouraged, and given the tools and training you need to get ahead. You'll always know where you are with us. We're open. We're fair. And we believe in opportunities for everyone.

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