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CRM Marketing Manager

2 months ago

Yeovil, Somerset, United Kingdom Screwfix Full time
Overview

We are seeking a skilled CRM Marketing Manager to drive our direct-to-customer marketing campaigns and enhance customer lifetime value, loyalty, and spend.

Responsibilities
  • Develop and execute campaign strategies using data and insights to drive customer engagement and loyalty.
  • Design and implement marketing campaigns using real-time data, RFM segmentation, lifecycle journeys, triggered campaigns, and personalized content.
  • Manage marketing budgets and targets, leveraging our automated marketing systems and channels such as App push, rich inbox, and email.
  • Utilize customer segmentation, data, and reports to drive personalized marketing messages and make intelligence-led campaign decisions.
  • Interpret campaign reports and analysis to inform future marketing strategies.
  • Create bespoke campaign assets and promotions.
  • Support the CRM & Planning team in budget management and provide regular updates to the Senior CRM Marketing Manager.
  • Collaborate with internal teams to foster a collaborative work environment and alignment in delivering key activities.
Requirements
  • Proven experience in team and people management.
  • Strong understanding of direct marketing principles, particularly in digital channels.
  • Ability to interpret complex information and present it in a user-friendly format.
  • Excellent Excel skills with data interpretation and translation.
  • Ability to work independently and meet strict deadlines.
  • Desirable: experience in a similar role within a multi-channel business and knowledge of campaign management and reporting software.
What's in it for you?

We offer a range of benefits to support your wellbeing, including a subsidised canteen, free parking, and enhanced family leave policies.

Our company values equity for all and fosters a culture of inclusivity and community. We believe in opportunities for everyone and are committed to building a better future for our community and planet.