CRM Marketing Strategist

1 week ago

Yeovil, Somerset, United Kingdom Screwfix Full time
Overview

We are seeking a skilled CRM Marketing Manager to drive lifetime value, loyalty, and spend using our leading automated marketing systems.

Responsibilities
  • Design and execute direct-to-customer marketing campaigns to drive business growth.
  • Develop and implement marketing campaigns using real-time data, RFM segmentation, lifecycle journeys, triggered campaigns, and personalized content.
  • Deliver marketing plans using the most effective channels, including our highly rated App, Push/rich inbox campaigns, Direct Mail, SMS, targeted emails, and Coupon at till.
  • Manage marketing budgets and targets.
  • Use customer segmentation, data, and reports to drive personalized marketing messages based on behavior, product, channel, and message.
  • Interpret campaign reports and analysis to inform campaign decisions.
  • Create bespoke campaign assets and promotions.
  • Contribute to the CRM & Planning team budget and provide regular updates.
  • Support third-party relationship management, including SLAs and service issues.
  • Provide information and recommendations to the Air Traffic Control process.
  • Support the overall management of Direct Marketing plans and timing schedules.
  • Provide cover across the wider team as needed.
  • Build relationships with internal stakeholders to foster a collaborative work environment.
  • Stay up-to-date with industry best practices and innovations.
Qualifications
  • Experience in team and people management.
  • Understanding of direct marketing principles, especially in digital channels.
  • Ability to interpret complex information and present it in a clear format.
  • Strong Excel skills with data interpretation and translation.
  • Ability to work independently and meet deadlines.
  • Previous experience in a similar role within a multi-channel business.
  • Knowledge of campaign management and reporting software.
What's in it for you?

We offer a range of benefits to support your wellbeing, including a subsidised canteen, free parking, and enhanced family leave policy.

Other benefits include an award-winning pension scheme, discounts at Screwfix and B&Q, company bonus, award-winning apprenticeship schemes, and more.

We're committed to building a better future for our community and planet, and we're doing everything we can to reduce our carbon footprint, source responsibly, and provide sustainable products and packaging.

We believe in equity for all and strive to create a culture of inclusivity and genuine community.

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