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Digital Marketing Strategist

2 months ago

Yeovil, Somerset, United Kingdom Capital Resourcing Group Full time
Marketing Manager - CRM

Capital Resourcing Group is seeking a skilled Marketing Manager to join our team. As a key member of our CRM department, you will be responsible for designing and executing direct-to-customer marketing campaigns to drive lifetime value, loyalty, and spend.

Key Responsibilities:
  • Develop and implement marketing campaigns using data-driven insights and our leading automated marketing systems.
  • Design and execute targeted marketing campaigns to drive customer engagement and retention.
  • Manage marketing budgets and ROI targets to ensure optimal campaign performance.
  • Utilize customer segmentation, data, and reports to drive personalized marketing messages and improve campaign effectiveness.
Requirements:
  • Proven experience in people management and team leadership.
  • Strong understanding of direct marketing principles and digital channels, including app push, rich inbox, and email marketing.
  • Excellent communication and presentation skills, with the ability to interpret complex information and present it in a clear and concise manner.
  • Good problem-solving and numerical skills, with proficiency in Excel and data analysis.
  • Experience with campaign management and reporting software is a plus.