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CRM Marketing Manager

2 months ago

Yeovil, Somerset, United Kingdom Screwfix Full time

About the Role

We are seeking a highly skilled CRM Marketing Manager to join our team at Screwfix. As a key member of our marketing team, you will be responsible for designing and executing strategic marketing campaigns to drive customer engagement and loyalty.

Key Responsibilities

  • Develop and implement data-driven marketing strategies to drive customer lifetime value and loyalty.
  • Design and execute targeted marketing campaigns across multiple channels, including email, direct mail, and social media.
  • Manage and analyze campaign performance data to inform future marketing strategies.
  • Collaborate with cross-functional teams to ensure alignment and effective execution of marketing campaigns.
  • Stay up-to-date with industry trends and best practices in CRM marketing.

Requirements

  • Proven experience in CRM marketing, with a focus on data-driven marketing strategies.
  • Strong analytical and problem-solving skills, with the ability to interpret complex data and make informed decisions.
  • Excellent communication and project management skills, with the ability to work effectively with cross-functional teams.
  • Experience with marketing automation platforms and CRM systems.
  • Strong understanding of customer behavior and preferences.

What We Offer

  • A competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • A dynamic and supportive work environment.
  • Access to the latest marketing technologies and tools.