Customer Relationship Management Lead

4 weeks ago


Derbyshire, United Kingdom Frasers Group Careers Full time

Position Overview
As a pivotal member of our team, the CRM Manager will focus on enhancing customer relationships to drive engagement, retention, and overall customer value through strategic CRM initiatives and data-driven insights.


Key Responsibilities

  • Oversee and mentor the team in executing a continuous test-and-learn strategy to refine CRM communications.
  • Manage a CRM Executive in optimizing CRM activities across the organization.
  • Utilize customer data and analytics to develop and enhance segmentation and content strategies for personalized customer journeys that maximize value.
  • Lead the team in planning and executing omni-channel customer journeys based on data-driven segmentation and predictive modeling to meet performance objectives.
  • Transition the CRM strategy to a customer-centric approach, leveraging insights to improve delivery effectiveness.
  • Prepare and present weekly and monthly reports on CRM campaigns and database performance to inform broader business strategies.
  • Maintain and optimize the relationship with the email service provider to ensure full utilization of the platform's capabilities.

Qualifications

  • Proven experience in a similar CRM role, with a strong analytical background in managing customer databases.
  • Demonstrated leadership capabilities and management experience.
  • Comprehensive knowledge of CRM platforms, email service providers, and marketing automation tools.
  • Self-motivated with the ability to work independently and efficiently.
  • Results-oriented with a strong drive to achieve outcomes through collaboration and influence.
  • Highly skilled in data analysis, capable of extracting actionable insights from large datasets.

Additional Information
We offer a competitive benefits package along with various perks aimed at enhancing employee satisfaction and engagement. Our commitment to employee welfare includes wellness programs, recognition initiatives, and opportunities for professional development.



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