Customer Relationship Management Lead
4 weeks ago
Position Overview
As a pivotal member of our team, the CRM Manager will focus on enhancing customer relationships to drive engagement, retention, and overall customer value through strategic CRM initiatives and data-driven insights.
Key Responsibilities
- Oversee and mentor the team in executing a continuous test-and-learn strategy to refine CRM communications.
- Manage a CRM Executive in optimizing CRM activities across the organization.
- Utilize customer data and analytics to develop and enhance segmentation and content strategies for personalized customer journeys that maximize value.
- Lead the team in planning and executing omni-channel customer journeys based on data-driven segmentation and predictive modeling to meet performance objectives.
- Transition the CRM strategy to a customer-centric approach, leveraging insights to improve delivery effectiveness.
- Prepare and present weekly and monthly reports on CRM campaigns and database performance to inform broader business strategies.
- Maintain and optimize the relationship with the email service provider to ensure full utilization of the platform's capabilities.
Qualifications
- Proven experience in a similar CRM role, with a strong analytical background in managing customer databases.
- Demonstrated leadership capabilities and management experience.
- Comprehensive knowledge of CRM platforms, email service providers, and marketing automation tools.
- Self-motivated with the ability to work independently and efficiently.
- Results-oriented with a strong drive to achieve outcomes through collaboration and influence.
- Highly skilled in data analysis, capable of extracting actionable insights from large datasets.
Additional Information
We offer a competitive benefits package along with various perks aimed at enhancing employee satisfaction and engagement. Our commitment to employee welfare includes wellness programs, recognition initiatives, and opportunities for professional development.
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