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Customer Relationship Management Specialist
2 months ago
Position Overview:
As a CRM Executive, you will play a pivotal role in enhancing customer relationships and driving engagement strategies. Your primary focus will be on developing effective CRM initiatives that foster loyalty and increase customer lifetime value.
Company Overview:
At Frasers Group, we are redefining the retail landscape through innovative digital solutions and exceptional in-store experiences. Our commitment to delivering the finest sports, premium, and luxury brands sets us apart in the industry.
Key Responsibilities:
Reporting to the CRM Manager, your daily responsibilities will include:
- Managing the email and mobile app communication calendar to align with broader business goals.
- Overseeing the creative process, segmentation, scheduling, and execution of all email and mobile app notifications.
- Implementing automated lifecycle campaigns with a focus on customer engagement.
- Executing a continuous testing strategy to enhance CRM communications.
- Generating weekly and monthly performance reports on email and mobile app initiatives, sharing insights with the broader team.
- Identifying and targeting key customer segments to maximize engagement and value.
- Building and maintaining strong relationships with the email service provider to optimize platform usage.
- Staying informed on industry trends and best practices in email marketing.
Qualifications:
To succeed in this role, you should possess:
- A proactive mindset with the ability to work independently.
- A results-oriented approach with a focus on delivering outcomes.
- Strong analytical skills to derive insights from data.
- Excellent communication abilities.
- A degree-level education.
- Experience with email service providers and data analysis.
- Project management skills to handle multiple campaigns simultaneously.
Additional Information:
We offer a comprehensive benefits package along with various perks to support our employees' well-being and professional growth.
