Customer Relationship Management Specialist

3 weeks ago


Derbyshire, United Kingdom Frasers Group Careers Full time
Position Overview

As a CRM Executive, you will play a pivotal role in enhancing customer relationships and driving engagement through effective strategies and data-driven insights. Your focus will be on maximizing customer retention and value within our premium and luxury sectors.

Key Responsibilities
  • Manage the email and mobile app communication calendar, ensuring alignment with broader business goals.
  • Oversee the creative briefing, segmentation, scheduling, and execution of all email and mobile app notifications.
  • Lead the development and implementation of automated lifecycle campaigns.
  • Continuously refine CRM communications through an ongoing test-and-learn approach.
  • Generate and present weekly and monthly performance reports for email and mobile app notifications to stakeholders.
  • Enhance the engaged customer database by identifying key segments and targeting them with relevant programs.
  • Foster a strong relationship with the email service provider to optimize platform utilization.
  • Stay informed on industry trends and best practices in email marketing.

Qualifications
  • Self-motivated with the ability to work independently.
  • Results-oriented with a strong focus on delivery.
  • Energetic and enthusiastic, with a determination to achieve outcomes through collaboration.
  • Strong analytical skills with the ability to derive insights from data.
  • Excellent communication abilities.
  • Degree-level education.
  • Experience with email service providers.
  • Proficiency in data analysis and customer segmentation.
  • Experience in the retail industry is advantageous but not mandatory.
  • Strong project management skills to handle multiple campaigns simultaneously.

Additional Information

We offer a comprehensive benefits package and a variety of perks for our employees, ensuring recognition for hard work and commitment to our values. Opportunities for professional development and wellness initiatives are also available, fostering a supportive and engaging work environment.

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