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CRM Manager

2 months ago

Derbyshire, United Kingdom Frasers Group Full time
About the Role

We are seeking a highly skilled CRM Manager to join our team at Frasers Group. As a key member of our marketing department, you will be responsible for developing and implementing effective customer relationship management strategies to drive engagement, retention, and customer value.

Key Responsibilities
  • Manage and support a team to continually improve CRM communications and optimize segmentation and content approach for personalized customer journeys.
  • Use customer data, modeling, and insights to design and optimize segmentation and content approach for personalized customer journeys that drive customer value and effectiveness.
  • Develop and lead the team to plan and deliver omni-channel journeys utilizing customer-data-based segmentation and propensity models.
  • Embed a data-driven approach utilizing segmentation, lifetime value, intent, and next best action modeling to shift the CRM strategy to be truly customer-led.
  • Deliver weekly and monthly reports focusing on CRM campaigns and database performance, feeding results back to the wider business.
  • Owning the relationship with the email service provider, ensuring that all areas of the platform are optimized and used to their full potential.
Requirements
  • Previous experience in a similar role working with customer databases in a numerate and analytical capacity.
  • Strong leadership skills and management experience.
  • Broad knowledge of CRM platforms/ESPs/marketing automation programs.
  • A self-starter mindset, with the ability to work under minimal supervision and guidance.
  • Results-driven and delivery-focused, with enthusiasm, energy, and determination to achieve results.
  • Highly numerate with the ability to manage, manipulate, and gain meaningful insights and actions from large data sets.