MICE Business Development Manager
6 days ago
Job Title: Senior Sales Director
Job Summary:
We are seeking an experienced Senior Sales Director to join our team at ALS International. As a Senior Sales Director, you will be responsible for maximizing revenue opportunities through the management and sale of conference facilities, hotel rooms, entertainment, and food & beverage.
Key Responsibilities:
- Revenue Growth: Develop and implement strategies to increase revenue from existing and new clients, ensuring that the yearly sales budget is achieved and surpassed.
- Relationship Building: Build and strengthen relationships with existing and new customers to grow the MICE business, including sales calls, event management, fam trips, trade shows, and after-sales.
- Market Analysis: Understand the overall market, including competitors' strengths and weaknesses, economic trends, supply and demand.
- Business Development: Prospect new accounts in key existing markets and potential new markets, seeking out partnerships and joint-marketing activities with partners to drive awareness of the property and increase production and results.
- Team Management: Manage, motivate, and develop a team of highly skilled Sales and MICE professionals.
- Reporting: Produce regular and ad-hoc reports related to conference facilities, hotel rooms, food & beverage, and any promotional packages for review by management.
Requirements:
- Qualifications: Degree qualified in the fields of hospitality, gaming, event management, marketing, finance, or business administration.
- Experience: At least 5 years of experience selling and managing MICE facilities, hotels, and/or entertainment attractions to corporates and MICE agents.
- Skills: Excellent knowledge of key MICE segments in the region, with experience of developing specific strategies, and a proven track record of developing new corporate relationships and converting these relationships into sales.
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