Marketing Strategy Lead

1 week ago

London, Greater London, United Kingdom Somerset House Full time
About the Role

We are seeking a highly skilled and experienced Senior Marketing Manager to join our team at Somerset House. As a key member of our marketing department, you will be responsible for leading and executing our marketing strategies, driving brand growth and business performance.

Key Responsibilities
  • Develop and Implement Marketing Strategies: Create and execute audience-first marketing strategies to increase brand awareness, market share, and revenue growth with both our existing audiences and prospective growth audiences.
  • Market Mix Analysis: Identify and monitor full funnel marketing mix strategies to build integrated, engaging consumer-first brand experiences that grow our market share.
  • Campaign Planning: Plan multi-channel marketing campaigns for our events calendar and key moments across digital, email, content, and traditional media.
  • Market Trends and Insights: Analyze market trends, customer insights, and competitive landscape to identify opportunities for growth and innovation.
  • Marketing Performance Measurement: Measure and report on the effectiveness of marketing campaigns, using data to refine strategies and improve ROI.
  • Team Collaboration: Ensure all of the creative and content teams are fully onboarded to strategies so that all of our content supports who we are trying to be as a brand.
  • Marketing Budget Management: Manage and report on marketing budgets, ensuring efficient allocation of resources to achieve maximum impact.
  • Stakeholder Collaboration: Collaborate with internal stakeholders, including exhibitions, commercial and visitor experience teams, to ensure alignment and support for marketing initiatives.
  • External Partnerships: Build and maintain relationships with external partners, such as agencies, vendors, and media outlets, to amplify marketing efforts.
Requirements
  • 6+ years of experience in marketing, preferably with a social first brand.
  • Experience in not only selling to a customer, but providing value to real people through online and offline channels.
  • Solid understanding of brand strategy and how culture shapes a brand.
  • Highly entrepreneurial – autonomy, strategic thinking and collaboration are critical to drive our brand.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Creative thinker with the ability to develop innovative marketing strategies within a range of budgets.
What We Offer
  • Mental Health and Wellbeing: Access to our external Employee Assistance Programme (CiC) for free 24/7 confidential advice and support, including up to 6 free counselling sessions per year where needed.
  • Holiday and Leave: Enhanced annual leave – 25 days plus bank holidays (pro rata).
  • Pension and Benefits: 8% employer pension contributions, no employee contribution required.

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