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Marketing Strategy Lead

3 months ago

London, Greater London, United Kingdom Trinity Resource Solutions Full time

Are you prepared to take on a new contract opportunity?

Trinity Resource Solutions is seeking a Marketing Program Manager to become an integral part of our team. This role is designed to assist our client in executing their marketing strategy effectively. The Marketing Program Manager will be tasked with crafting and implementing product marketing strategies. This encompasses the product's positioning, naming conventions, competitive assessments, as well as prioritizing features and overseeing external communications.

A comprehensive understanding of the B2B SaaS or Technology sectors is crucial for success in this position.

As a prominent Global Brand Activation agency, Trinity Resource Solutions collaborates with leading technology firms, providing an exciting environment for this role.

Key Responsibilities:

  • Formulate and implement product marketing strategies
  • Conduct user research and competitive analysis
  • Identify opportunities for growth
  • Execute impactful marketing campaigns
  • Prioritize features and manage external communications
  • Stay ahead of industry trends

Knowledge & Experience:

  • Robust understanding of the marketing landscape
  • Demonstrated experience in a product marketing capacity, focusing on user acquisition, engagement, retention, and go-to-market strategies
  • Exceptional project management skills
  • Ability to work autonomously while also collaborating effectively within a team
  • Familiarity with data analysis tools (e.g., Google Analytics, Mixpanel) and strong analytical capabilities
  • Outstanding communication and copywriting abilities
  • Experience with A/B testing and experimentation methodologies

This position offers a flexible remote working arrangement with occasional office visits.