Customer Marketing Activation Manager

7 days ago


Dunstable, Central Bedfordshire, United Kingdom Essity Full time
About the Role

We are seeking a highly skilled Customer Marketing Activation Manager to join our team in the UK & Ireland. As a key member of our marketing team, you will be responsible for developing and executing omnichannel marketing strategies to drive sales and build brand equity for Tork.

Key Responsibilities
  • Recommend and activate omnichannel customer marketing plans, including offline and online elements, for selected strategic customers.
  • Build Tork brand equity with distributors through delivering brand presence at trade shows and exhibitions.
  • Support the launch of product innovations and Segment/Brand campaigns following business unit strategy.
  • Develop a strong understanding of the major components of the Tork Brand equity and become the advocate amongst the sales and distribution teams.
  • Establish Tork's digital shelf presence on distributors' webshops, utilizing content and content sharing capabilities via our Tork dealer interface.
  • Provide support with budget management and campaign analytics.
  • Manage local marketing agencies to secure development of customized content.
  • In conjunction with Sales, make recommendations to optimize customers' product mix ensuring a robust marketing ROI, follow-up with corrective actions.
  • Be an active voice in the Region South-West/MEIA Marketing team to strengthen our differentiated omnichannel approach.
  • Responsible for coordinating and performing Product, Segment, Brand and Services training as well as loyalty programs for customers.
Requirements

We are looking for a highly motivated and customer-focused individual with a strong background in marketing and a passion for delivering strategic marketing plans. The ideal candidate will have:

  • A degree-level qualification and demonstrable experience working in a global matrix organization.
  • Excellent communication and presentation skills, with the ability to develop relationships with people across all levels of business.
  • Extensive UK & ROI travel required to develop customer relationships.
What We Offer

In return, we offer a competitive starting salary and benefits package, combined with the opportunity to work for a leading global organization with many potential opportunities. Our purpose, Breaking Barriers to Well-being, provides meaning to everything we do. Working at Essity means a chance to improve well-being for people and opportunities to drive positive change for the society and the environment.



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