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Customer Marketing Activation Manager
2 months ago
We are seeking a highly skilled Customer Marketing Activation Manager to join our team in the UK & Ireland. As a key member of our Customer Marketing team, you will be responsible for developing and executing omnichannel marketing strategies to drive sales and build brand equity for Tork.
Key Responsibilities- Develop and recommend omnichannel customer marketing plans, including offline and online elements, for selected strategic customers.
- Build Tork brand equity with distributors through delivering brand presence at trade shows and exhibitions.
- Support the launch of product innovations and Segment/Brand campaigns following business unit strategy.
- Establish Tork's digital shelf presence on distributors' webshops and continuously monitor, analyse, and improve content integrity and accuracy.
- Provide support with budget management and campaign analytics.
- Manage local marketing agencies to secure development of customised content.
- In conjunction with Sales, make recommendations to optimise customers' product mix and follow-up with corrective actions.
- Be an active voice in the Region South-West/MEIA Marketing team to strengthen our differentiated omnichannel approach.
- Responsible for coordinating and performing Product, Segment, Brand and Services training as well as loyalty programs for customers.
We are looking for a self-starter who is keen to activate and implement local strategies while ensuring full delivery. You will be highly customer-focused, ideally gained within a B2B marketing environment, or have strong B2C experience. If you have market sector experience working with distributors, that's even better, but not essential.
You will be a confident and credible presenter with excellent communication skills and be adept at developing relationships with people across all levels of business. With extensive UK & ROI travel required to develop customer relationships, you will also be required to travel 2-3 times per year within Europe.
What We OfferIn return, we offer a competitive starting salary and benefits package, combined with the opportunity to work for a leading global organisation with many potential opportunities. Our purpose, Breaking Barriers to Well-being, provides meaning to everything we do. Working at Essity means a chance to improve well-being for people and opportunities to drive positive change for the society and the environment.
