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Marketing Director
2 months ago
VMA Group is a leading international recruitment and executive search specialist, providing support to the communications, marketing, digital, and change communities.
We are seeking a seasoned B2B marketer to join our growing business as a Marketing Manager. This role will be responsible for contributing to and executing long-term marketing plans, in line with regional sales and retention strategies, as well as the company's medium-term plans and overall business development strategy.
Key Responsibilities:
- Develop and execute marketing strategies to drive sales and customer retention in key areas.
- Lead a team of marketing executives, coaching and developing their expertise in CRM platforms and digital marketing tools.
- Contribute to the development of long-term marketing plans, aligning with regional sales and retention strategies.
- Measure and report on marketing success, ensuring a return on investment (ROI) from all marketing activities.
- Collaborate with the Head of Marketing and Customer Experience to drive business growth and development.
Requirements:
- Proven experience in B2B marketing, with a strong understanding of customer insight and campaign planning.
- Ability to develop and deliver best-in-class campaigns, leveraging data and analytics to drive results.
- Strong commercial awareness, with the ability to identify business issues and suggest improvements.
- Excellent communication and leadership skills, with the ability to coach and develop team members.
- Experience with CRM platforms and digital marketing tools, with a focus on driving sales and customer retention.
VMA Group is committed to equal opportunities and is an Inclusive+ Recruiter. We are a leading international recruitment and executive search specialist, providing support to the communications, marketing, digital, and change communities.
