Customer Engagement Marketing Manager

4 weeks ago

Dunstable, Central Bedfordshire, United Kingdom Essity Full time

Overview of the Position

As the Customer Engagement Marketing Manager, your primary responsibility will be to strategize, implement, and assess integrated marketing initiatives for key clients across the United Kingdom and Ireland.

Collaborating closely with local Sales teams and distributor partners, you will execute Business Plans that encompass both digital and traditional marketing efforts, aimed at boosting sales and enhancing brand reputation for Tork.

Reporting directly to the Customer Marketing Manager for the UK and Ireland, this role is based in a flexible work environment, allowing for remote work options.

We seek individuals who exemplify our core values, embrace challenges, and are eager to innovate and experiment in a dynamic setting. If you resonate with this ethos, we would be excited to connect with you.

Key Responsibilities

  • Develop and implement comprehensive customer marketing strategies that incorporate both online and offline components for select strategic clients, including promotional initiatives and product launch support.
  • Enhance Tork's brand presence with distributors by participating in trade shows and exhibitions in partnership with the Segment and Sales teams.
  • Facilitate the introduction of new product innovations and Segment/Brand campaigns in alignment with the overarching business strategy.
  • Cultivate a deep understanding of the essential elements of Tork's brand equity and serve as an advocate among sales and distribution teams.
  • Optimize Tork's digital presence on distributor platforms by leveraging content sharing capabilities and ensuring content accuracy in collaboration with distributors.
  • Assist in managing budgets and analyzing campaign performance.
  • Oversee local marketing agencies to ensure the creation of tailored content.
  • Collaborate with Sales to recommend strategies for optimizing product offerings, ensuring a strong marketing return on investment, and implementing necessary adjustments.
  • Actively contribute to the Region South-West/MEIA Marketing team, promoting a unified omnichannel approach by sharing insights and best practices.
  • Coordinate and deliver training on Products, Segments, Brands, and Services, as well as customer loyalty programs.

Candidate Profile

If you are enthusiastic about executing strategic marketing initiatives in partnership with commercial teams and are motivated by product innovation across various B2B sectors, this role may be a perfect fit for you. A proactive and open-minded attitude, coupled with a strong sense of urgency, is essential for success. You should be a self-motivated individual eager to implement local strategies while ensuring comprehensive execution.

A strong customer focus is crucial, ideally gained from experience in a B2B marketing context, although significant B2C experience is also valuable. Familiarity with distributor relationships is advantageous but not mandatory. A degree-level qualification and proven experience in a global matrix organization are preferred.

You will possess excellent communication skills and be capable of building relationships across all business levels. The role requires frequent travel within the UK and ROI to foster customer relationships, with occasional travel within Europe.

Benefits

We offer a competitive salary and benefits package, including a pension contribution, bonus potential, generous holiday allowance, and private medical insurance. This is an opportunity to work with a leading global organization that provides numerous growth prospects.

Our mission, Breaking Barriers to Well-being, drives our efforts to enhance well-being for individuals and create positive societal and environmental change. At Essity, you will be part of a supportive organization that values your contributions and encourages personal and professional growth.

We celebrate diversity and recognize the strength that comes from different perspectives and experiences. At Essity, the selection process is based solely on professional qualifications, relevant experience, and alignment with our core values.

Innovate for Good | Excel Together | Be You with Us

Together, we are enhancing lives every day.

Working at Essity is more than just a job; it is an opportunity to contribute to a healthier, more hygienic, and safer world. Through impactful innovations and sustainable solutions, we aim to reach more individuals each year with essential well-being products.

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