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Customer Marketing Activation Manager
2 months ago
We are seeking a highly skilled Customer Marketing Activation Manager to join our team in the UK & Ireland. As a key member of our marketing team, you will be responsible for developing and executing omnichannel marketing strategies to drive sales and build brand equity for Tork.
Key Responsibilities- Recommend and activate omnichannel customer marketing plans, including offline and online elements, for selected strategic customers.
- Build Tork brand equity with distributors through delivering brand presence at trade shows and exhibitions.
- Support the launch of product innovations and Segment/Brand campaigns following business unit strategy.
- Develop a strong understanding of the major components of the Tork Brand equity and become the advocate amongst the sales and distribution teams.
- Establish Tork's digital shelf presence on distributors' webshops, utilizing content and content sharing capabilities via our Tork dealer interface.
- Provide support with budget management and campaign analytics.
- Manage local marketing agencies to secure development of customized content.
- In conjunction with Sales, make recommendations to optimize customers' product mix ensuring a robust marketing ROI, follow-up with corrective actions.
- Be an active voice in the Region South-West/MEIA Marketing team to strengthen our differentiated omnichannel approach.
- Responsible for coordinating and performing Product, Segment, Brand and Services training as well as loyalty programs for customers.
We are looking for a highly motivated and experienced marketing professional with a strong background in customer marketing and brand activation. The ideal candidate will have a degree-level qualification and demonstrable experience working in a global matrix organization.
The successful candidate will be a confident and credible presenter with excellent communication skills and be adept at developing relationships with people across all levels of business. They will also be highly customer-focused and have a strong understanding of the B2B marketing environment.
What We OfferIn return, we offer a competitive starting salary and benefits package, including a 10% employer pension contribution, bonus earning potential, 27 days holiday plus bank holidays, and private medical insurance. We also offer the opportunity to work for a leading global organization with many potential opportunities for growth and development.
At Essity, we are committed to improving well-being for people and driving positive change for society and the environment. We believe in the power of diversity and inclusion and are an equal opportunities employer.
