Global CRM Programme Manager
2 months ago
About the Role:
We are seeking a highly skilled and experienced CRM Lead to join our team at INEOS Automotive. As a key member of our global CRM programme, you will be responsible for the daily management of our CRM programme to support the delivery of our commercial objectives and strategic marketing priorities and KPIs.
Key Responsibilities:
- Develop and implement a customer communications strategy to create effective, targeted customer emails for all regions.
- Work closely with the CX Marketing Manager to define, map, and implement the INEOS Automotive customer journey, from first brand touchpoints to repeat purchase.
- Lead the daily management of the INEOS Automotive marketing insights tool.
- Lead customer communications and data governance for all global regions and markets.
- Work with the Marketing, Sales, and Aftersales team to support customer retention and develop strategies for NPS, Customer Satisfaction, User verification, and Lifetime Value measures.
- Represent the voice of the customer across the business, working cross-functionally to ensure best practice and customer experience is at the forefront.
Requirements:
- Proven work experience as a CRM Specialist or similar role.
- Experience working within a customer-focused, high-growth, digital-first, tech platform.
- Exceptional communication skills and experience of working with and influencing stakeholders.
- Tech-savvy with knowledge of customer engagement platforms and customer database management.
- Worked within a regulated environment across multiple geographies.
- Good eye for detail, ability to plan and flex plans as circumstances evolve.
- A customer-first mentality and the willingness to go above and beyond for them.
What We Offer:
As a CRM Lead at INEOS Automotive, you will have the opportunity to work with a talented team and contribute to the success of our global CRM programme. If you are a motivated and experienced professional looking for a new challenge, please apply with a covering letter and any supporting information.
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