CRM Programme Manager

1 month ago

London, Greater London, United Kingdom Currys plc Full time

About the Role:

The CRM Executive will play a key role in delivering the strategy for the Onboarding programme, working closely with the CRM Manager to deliver highly personalized and engaging customer journeys.

Key Responsibilities:

  • Support the planning, development, and implementation of CRM campaigns, ensuring timely delivery and objective achievement.
  • Collaborate with internal and external stakeholders to ensure campaigns meet customer needs and business objectives.
  • Take ownership of key projects, utilizing knowledge of triggers to deliver customer-centric personalized journeys.
  • Champion the CRM campaign delivery process, working closely with team members to ensure projects are delivered to the highest standard.
  • Generate creative briefs and work with Currys Studio and external agencies to ensure creative meets campaign objectives.
  • Oversee regular programme reporting and analysis to drive continuous optimisation of onboarding comms.

Requirements:

  • 1-2 years' experience in end-to-end campaign management of triggered campaigns.
  • Strong cross-functional stakeholder management.
  • Numerate and analytical with the ability to produce reports and derive valuable insights.
  • Pro-active and a 'Can do' attitude.
  • Strong organisational skills, able to work to deadlines and under pressure without compromising on quality.
  • Ability to work on multiple workstreams in parallel.
  • Excellent interpersonal skills and a team player.
  • Experience working in a fast-paced environment is required.
  • Retail experience is preferred.
  • Marketing or business degree level qualification preferred.

About Currys plc:

We're a leading retailer of tech, united by one passion: to help everyone enjoy amazing technology. Our team of 25,000 colleagues is dedicated to delivering exceptional customer service and driving business success.

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