CRM Marketing Manager

4 weeks ago


London, Greater London, United Kingdom Chip UK Full time

Drive Customer Engagement and Growth

As a CRM Manager at Chip UK, you will be responsible for developing and executing strategies to drive customer engagement and growth for our savings products. Your primary focus will be on cross-selling savings accounts, increasing customer balances, and managing the Product Versions and Issues (PVI) catalogue within the CRM.

This is a critical role in ensuring that our savings communications are personalised, timely, and effective at converting and retaining customers across different product offerings.

Key Responsibilities:

  • Balance-Building Strategies: Develop strategies to encourage customers to increase their savings balances, using personalised, data-driven communications that motivate savings behaviour.
  • PVI Catalogue Management: Oversee the management of the Product Versions and Issues (PVI) catalogue within CRM, ensuring accurate and targeted communications related to different savings accounts and rate issues.
  • Automated CRM Journeys: Build automated customer journeys that guide users through key stages of their relationship with Chip's savings products, from account activation to balance growth and cross-sell opportunities.
  • Data-Driven Optimisation: Analyse CRM performance data to continuously refine and optimise campaigns for better engagement, retention, and conversion.
  • Cross-Functional Collaboration: Collaborate with the savings squad, product, data, and content teams to align CRM strategies with overall business goals and product initiatives.

Requirements:

  • CRM Expertise: At least 2-3 years of experience in CRM marketing, preferably within fintech, financial services, or a related field.
  • Data-Driven Mindset: A team-oriented mindset, comfortable working closely with product, data, and engineering teams to execute effective CRM strategies.

What We Offer:

  • A competitive salary of £50,000 - £55,000 per annum.
  • A discretionary share option bonus.
  • A workplace pension scheme.
  • Private medical insurance (medical history disregarded).
  • An Employee Assistance Programme.
  • A cycle to work scheme.
  • A season ticket loan.
  • A free ChipX subscription for UK-based employees.
  • We are an equal-opportunity employer and value diversity.
  • Flexible working arrangements.
  • Unlimited holiday (policy not to count).
  • An annual £1500 Personal Learning Allowance.
  • A £30 per month Chip Fitness Benefit to suit your Mental/Physical Wellbeing.
  • A company laptop.
  • The opportunity to have a huge impact on our product while fast-tracking your knowledge, responsibility, and skills in a high-growth fintech startup.


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