CRM Marketing Manager
4 weeks ago
About the Role
Smarkets, a leading betting exchange, is seeking a skilled CRM Marketing Manager to develop and execute a multi-channel CRM strategy. This role will engage customers with personalized marketing communications across all life-cycle stages, leveraging customer segmentation, campaign, or behavioral insights.
Key Responsibilities
- Develop and manage a multi-channel CRM strategy to engage customers with targeted marketing communications.
- Work closely with the Data and Analytics team to ensure effective operational delivery of CRM programs.
- Monitor and own customer marketing KPIs and CRM campaign impact, identifying opportunities to optimize, automate, and scale.
Requirements
- 4+ years of experience in CRM and B2C Marketing.
- Proven track record in working with databases and user segmentation.
- Excellent written and verbal communication skills.
- Strong time management and project prioritization skills.
- Experience managing a team or mentoring junior staff members.
- A team player who shares Smarkets' values.
Our Values
- Push to win
- Make others better
- Give a shit
- Be a pro
- Bring the energy
Benefits
We offer a competitive salary package and benefits, along with a dynamic and collaborative work environment. Your work will make an impact, and your voice will be heard.
We are a diverse team with a strong work ethic and plenty of hunger to win. Our benefits include stock options, a pension scheme, health insurance, and more.
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