B2B Marketing Specialist

3 weeks ago


Preston, Lancashire, United Kingdom Caselton Clark Full time
Descripción del Trabajo

Especialista en Marketing B2B

Ubicación: Híbrido

Salario hasta £30k

La empresa:

¿Estás buscando avanzar en tu carrera dentro de una empresa global de eventos? Nuestro cliente cuenta con un portafolio diverso de eventos innovadores, contenido y plataformas digitales. Con presencia en múltiples países y una variedad de marcas, hay una gran cantidad de oportunidades y posibilidades de crecimiento profesional para el candidato adecuado.

La empresa se enfoca en la sostenibilidad y posee una cultura impulsada por la pasión por la innovación y la conexión de líderes de pensamiento dentro de su sector.

El rol:

Esta posición es clave para impulsar el crecimiento de eventos y apoyar al equipo de ventas en la generación de leads. Buscamos a alguien con experiencia en marketing B2B, que haya trabajado en la generación de leads y en campañas de marketing multicanal.

Tareas y responsabilidades clave:

  • Apoyar la estrategia, desarrollo y optimización de campañas de marketing para asistir al equipo de ventas en la generación de leads.
  • Asumir la responsabilidad de programas de marketing digital para ayudar a generar leads calificados a gran escala.
  • Colaborar con todo el equipo de marketing para desarrollar e implementar estrategias de campañas de marketing.
  • Analizar datos de marketing y producir informes que proporcionen visibilidad sobre la efectividad de las campañas.

Habilidades requeridas:

  • 1-2 años de experiencia en Marketing B2B, preferiblemente en generación de demanda y/o gestión de leads.
  • Experiencia trabajando con herramientas de marketing y plataformas de automatización de marketing.
  • Fuerte experiencia en marketing por correo electrónico y redacción.
  • Capacidad para medir programas de marketing en función de métricas de ROI.
  • Orientado a objetivos con un enfoque en la consecución de resultados.
  • Excelentes habilidades de comunicación oral y escrita con atención meticulosa a los detalles.

Caselton Clark es una agencia de reclutamiento especializada en medios, eventos, exposiciones y conferencias.


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