Digital Marketing Specialist

7 days ago


Preston, Lancashire, United Kingdom be:technology Full time
About the Role

We are seeking a highly skilled and experienced Digital Marketing Specialist to join our team at be:technology. As a key member of our marketing department, you will be responsible for developing and implementing our search engine optimization (SEO) strategy to enhance our online presence and drive organic traffic to our websites.

Key Responsibilities
  • Develop and Implement SEO Strategies: Create and execute comprehensive SEO plans to improve our website's search engine rankings and drive targeted traffic.
  • Conduct Keyword Research and Analysis: Identify new opportunities and optimize existing content to improve search engine visibility.
  • Monitor and Analyze Website Performance: Use tools like Google Analytics GA4, Google Search Console, and SEMrush to track website performance and make data-driven decisions.
  • Perform On-Page and Off-Page SEO Activities: Optimize meta tags, content, and site architecture to improve search engine rankings and drive organic traffic.
  • Collaborate with Content Creators: Work with our content team to develop SEO-friendly content that aligns with our target audience and business goals.
  • Manage and Optimize Paid Search Campaigns: Maximize ROI and drive conversions through effective paid search campaigns.
  • Stay Up-to-Date with Industry Trends: Continuously monitor and adapt to the latest SEO trends, algorithm changes, and best practices.
  • Provide Regular Reports and Insights: Deliver actionable insights and recommendations to improve SEO performance.
Requirements
  • Minimum 2 Years of Experience in SEO and Digital Marketing: Proven track record of success in SEO and digital marketing.
  • Previous Experience in E-commerce (Essential): Strong understanding of e-commerce principles and practices.
  • Proficient in Google Analytics GA4, Google Search Console, and SEMrush: Ability to use these tools to track website performance and make data-driven decisions.
  • Experience with Paid Search Campaigns (PPC): Proven ability to manage and optimize paid search campaigns to maximize ROI.
  • Strong Analytical and Communication Skills: Excellent analytical and communication skills to work effectively with cross-functional teams.


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