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Digital Marketing Specialist

2 months ago


Preston, Lancashire, United Kingdom Hays Specialist Recruitment Limited Full time
About the Role

We are seeking a highly skilled and experienced Marketing Manager to join our fast-paced marketing team at Hays Specialist Recruitment Limited. As a key member of our team, you will play a crucial role in developing and executing marketing strategies for our public sector divisions.

Key Responsibilities:
  • Develop and Execute Marketing Strategies: Collaborate with our Senior Leadership Teams to design and implement marketing strategies that drive business growth and revenue.
  • Plan and Organize Multi-Channel Marketing Campaigns: Develop and execute multi-channel marketing campaigns to reach and engage our target audience.
  • Lead the Marketing Public Sector Team: Provide guidance and support to our Marketing Public Sector team, ensuring they have the resources and expertise needed to succeed.
  • Ensure Consistency Across All Marketing Materials: Develop and maintain a consistent brand image across all marketing materials, including website content, social media, and advertising.
  • Conduct Market Research and Identify New Opportunities: Conduct market research to identify new business opportunities and develop strategies to capitalize on them.
  • Manage Website Content and Track Digital Marketing Performance: Develop and maintain our website content, ensuring it is engaging and effective in driving business results.
  • Oversee the Public Sector Marketing Budget: Manage the public sector marketing budget, ensuring it is allocated effectively to drive business growth.
  • Mentor and Develop Team Members: Provide guidance and support to team members, helping them to develop their skills and expertise.
Requirements

To be successful in this role, you will need:

  • Relevant Qualification in Marketing, Business, or Equivalent: A degree in marketing, business, or a related field is essential.
  • Proven Marketing Experience: A proven track record of success in marketing, with experience in strategic planning, market research, branding, communications, projects, events, and client care.
  • Commercial Mindset with Budget Management Skills: A commercial mindset with experience in budget management and financial planning.
  • Ability to Manage and Support the Professional Development of a Senior Marketing Executive: The ability to manage and support the professional development of a senior marketing executive.
  • Excellent IT Skills: Excellent IT skills, including website development, social media expertise, and design software proficiency.
  • Outstanding Verbal and Written Communication Skills: Outstanding verbal and written communication skills, with the ability to communicate effectively with stakeholders at all levels.
  • Ability to Thrive Under Pressure and Adapt to Changing Circumstances: The ability to thrive under pressure and adapt to changing circumstances.
  • Excellent Organisation and Project Management Skills: Excellent organisation and project management skills, with the ability to manage multiple projects with varying deadlines.
  • Commitment to the Firm's Values: A commitment to the firm's values and a passion for delivering exceptional results.
What We Offer

We offer a competitive salary and benefits package, including:

  • 33 Days Annual Leave (including Bank Holidays): A generous annual leave package, including bank holidays.
  • Annual Leave Purchase Scheme: The opportunity to purchase additional annual leave.
  • Celebration Leave: Celebration leave to mark special occasions.
  • Ongoing Training and Development: Ongoing training and development opportunities to help you grow and succeed in your career.
  • Progression Opportunities: Opportunities for career progression and professional development.
  • Company Pension: A company pension scheme to help you plan for your future.
  • Service Awards: Service awards to recognize your commitment and dedication to the firm.
  • Health Care Benefits: Health care benefits to support your physical and mental well-being.
  • Employee Discounts: Employee discounts on products and services.
  • Annual Events: Annual events to celebrate our successes and build team spirit.