Group Marketing Executive

2 weeks ago

Preston UK, Lancashire, United Kingdom Tetrad Full time

About The Belfield Group:

The Belfield Group is one of Europe’s leading manufacturers of premium white label and branded upholstered furniture and home furnishings, supplying many of the UK’s major high street and premium independent retailers. The group is at the forefront of contemporary and traditional British design, designing and manufacturing some of the very best sofas, armchairs, mattresses and bedding systems sold in the UK. Employing almost 2000 employees across our 5 businesses, we develop some of the most talented and skilled people in the industry, from furniture designers and fabric specialists to skilled craftsmen and machinists.


Purpose of the role:

We are in search of an ambitious, dynamic and results-focussed marketing professional to join us on a 12-month fixed term maternity cover basis. Reporting directly to the Group Head of Marketing, this is a diverse role that will support the business in its B2B and B2B2C marketing activities, with a primary focus on driving brand awareness, lead generation, and in-store sales conversion. This is an exciting time to join the Belfield Group as we implement our transformation programme, with several key marketing initiatives planned during the next 12 months - including a full review of our luxury consumer brand - giving the successful candidate plenty of opportunities to develop their skills and broaden their experience.


Key Duties & Responsibilities: (Non-exhaustive)

  • Create and execute strategic multi-channel marketing campaigns to build brand awareness, engagement, and drive consumer lead generation
  • Develop and implement trade marketing plans to strengthen retailer engagement, in-store branding, POS collateral, and the overall customer experience
  • Manage product launch plans to ensure all agreed marketing deliverables - brand assets, POS collateral, communications, etc. - are delivered on time and in full
  • Manage and maintain digital channels (socials, website, and email), creating engaging content that increases brand awareness and drives leads, reporting performance against agreed KPIs
  • Manage trade exhibition marketing plans aligning with sales and NPD teams to ensure an efficient process and successful sell-in to trade
  • Support with brand strategy development and execution to ensure brands remain relevant and strong in the market
  • Act as brand guardian, ensuring consistent brand identity across all brand communication, in-store branded galleries, and third-party communication
  • Support key account sales activities as needed to help win and retain business
  • Collaborate with external agencies and partners to development branded websites, improving UX/UI and increasing traffic and conversion

Person, Skills & Experience:

  • Minimum 3 years marketing experience within a B2B or preferably B2B2C environment (retail sector and/or furniture industry experience an advantage)
  • Proven experience developing and executing omni-channel marketing campaigns - from ideation to execution to evaluation - driving brand awareness and lead generation (B2B & B2C)
  • High level of digital marketing experience managing key digital channels; social media (LinkedIn, Facebook, Instagram) website (Shopify experience advantageous) and email
  • Excellent copywriting skills and exceptional attention to detail, with the ability to create engaging content
  • Excellent organisational and time management skills, with the ability to manage multiple projects simultaneously
  • Excellent presentation skills, both in creation and delivery
  • Excellent communication and interpersonal skills, with the ability to build relationships with all internal and external stakeholders
  • Enthusiastic and self-motivated with a can-do attitude
  • Excellent IT skills (Microsoft 365, Adobe, etc)
  • Degree in marketing or related field (Preferred)
  • Full UK Driving License


Salary

£27,500 to £30,000 depending on experience


Contract Length

12 months Maternity Cover


Working Hours

39 Hours per week, Monday to Friday (Flexibility to these hours will be offered)


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