Lead Measurement Strategist
3 weeks ago
Job Overview
Performics is seeking a Measurement Strategy Lead to elevate our digital analytics initiatives. With a strong foundation in product development, engineering, and strategic partnerships, your mission will be to spearhead the measurement strategy across our diverse client portfolio.
As an integral part of our organization, your responsibilities will include:
Innovative Attribution Frameworks : Develop and implement cutting-edge attribution frameworks that leverage machine learning and artificial intelligence, ensuring they remain at the forefront of industry standards.
Data Discovery & Advancement : Explore various data sets to reveal insightful trends. Engage with non-traditional data sources and methodologies to expand our measurement capabilities.
Team Collaboration : Cultivate a culture of creativity and innovation through effective collaboration with media, planning, buying, and analytics teams. Encourage ongoing learning and experimentation.
Technological Advancement : Assess and advocate for emerging tools and platforms within the measurement landscape. Lead the incorporation of these innovative technologies into our measurement practices.
Knowledge Sharing & Leadership : Organize and facilitate workshops and training sessions for marketing professionals and client executives.
Required Qualifications
To excel in this position, you should possess:
Extensive relevant experience, particularly in digital marketing measurement. Profound knowledge in artificial intelligence and data science, with practical experience in advanced machine learning methodologies. Expertise in contemporary analytics tools such as R, Python, SQL, and advanced data visualization platforms. Proven track record in formulating, executing, and refining strategies within the analytics domain. Significant experience in digital measurement techniques, including lift testing, Regression Based Attribution, and Marketing Mix Modeling (MMM). A robust background in media agency operations.-
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