Lead Experience Strategist

1 month ago

London, Greater London, United Kingdom Cognizant Full time

Lead Experience Strategist

Full time | London | Hybrid working pattern

Strategists at Cognizant Digital Experience are focused on unlocking value through imagining and enabling exceptional experiences.

We are seeking an experienced strategist to support growth in our practice by leading high-profile digital transformation programs across our expanding portfolio of accounts. Our approach is focused on creating comprehensive business propositions, connecting the dots across all aspects of the client's business, and staying focused on value drivers to deliver exceptional customer experiences. The ideal candidate will have expertise in business strategy, experience strategy, marketing, and branding, and the ability to develop and communicate strategies that deliver measurable results.

You will:

  • Collaborate with clients and internal cross functional teams to understand business goals, target audiences, and competitors to create and implement strategies that enhance brand differentiation, customer experiences and deliver business outcomes.
  • Develop user-centered experience strategies for customers, employees, or partners, utilizing design thinking principles.
  • Develop value propositions that distinguish our clients in their markets and create engaging experiences that increase customer loyalty.
  • Lead experience strategy activities, including client workshops, stakeholder interviews, market research, brainstorming sessions, defining value propositions, creating a vision, generating business cases, revenue models and developing KPIs.
  • Conduct market research and analysis to inform decision-making and identify new opportunities.
  • Design and execute experience strategies that enhance customer and employee journeys.
  • Work collaboratively with a diverse team to problem-solve, improve deliverables, and communicate strategic narratives.
  • Stay up-to-date with industry trends and best practices in experience design, value proposition, and brand differentiation, and share knowledge with the team & clients.

Requirements:

  • Relevant experience in experience design, business consulting or a related field.
  • Strong understanding of user-centered design principles and experience strategy frameworks.
  • Excellent communication and presentation skills for effectively conveying complex ideas and strategies to clients and internal teams.
  • Talent for finding connections in ambiguous contexts to drive clarity.
  • Ability to collaborate effectively in a fast-paced environment.
  • Ability to translate process understanding into actionable strategies and develop products/services that address customer pain points and opportunities.
  • Deep understanding customer experience design and management, and value proposition development.
  • Demonstrated understanding/proficiency in design thinking methodologies, including the ability to confidently apply them throughout the projects, as well as an understanding of various research methodologies and the ability to brief researchers/designers to drive evidence based strategic outcomes.
  • Strong analytical skills, attention to detail; commitment to delivering high-quality work.
  • Proven track record of implementing innovative ideas/processes to achieve results, drive progress.
  • Ability to adapt to changing priorities and manage stakeholders and cross-functional teams to achieve successful outcomes.
  • Having worked in retail/consumer goods and/or in employee experience projects.

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