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Principal Experience Strategist
3 months ago
Principal Experience Strategist
Full time | London | Hybrid working pattern
Strategists at Cognizant Digital Experience are focused on unlocking value through imagining and enabling exceptional experiences.
We are seeking an experienced strategist to drive growth in our practice by leading high-profile digital transformation programs across our expanding portfolio of accounts. Our approach is focused on creating comprehensive business propositions, connecting the dots across all aspects of the client's business, and staying focused on value drivers to deliver exceptional customer experiences. The ideal candidate will have expertise in business strategy, experience strategy, marketing, and branding, and the ability to develop and communicate strategies that deliver measurable results.
You will:
- Collaborate with clients and internal cross functional teams to understand business goals, target audiences, and competitors to create and implement strategies that enhance brand differentiation, customer experiences and deliver business outcomes.
- Develop people-centric strategies across employee, customer, and partner experiences, using design and strategy to drive business impact at a strategic, operational, and organizational level.
- Develop value propositions that distinguish our clients in their markets and create engaging experiences that increase customer loyalty.
- Lead experience strategy and design activities, including client workshops, stakeholder interviews, market research, brainstorming sessions, defining value propositions, creating a vision, generating business cases, revenue models and developing KPIs.
- Conduct market research and analysis to inform strategic decision-making and identify new opportunities.
- Design/execute experience strategies that enhance customer/employee journeys and increase brand equity.
- Mentor team members and manage projects to ensure timely and high-quality deliverables.
- Stay up to date with industry trends and best practices in experience design, value proposition, and brand differentiation, and share knowledge with the team & clients.
- Collaborate with diverse/multidisciplinary teams to solve problems, improve deliverables for maximum impact, and tell compelling strategic stories.
- Unlock new business opportunities through advocating digital experience and supporting business development.
Requirements:
- Relevant work experience, ideally with a leading business or consulting firm specializing in experience design - (having employee experience and or retail/consumer goods experience is a plus).
- Ability to work with ambiguity and simplify complexity for collaboration and results. Excellent communication and presentation skills for effectively conveying complex ideas and strategies to clients and internal teams.
- Ability to translate process understanding into actionable strategies; define and develop products/services that address customer pain points and opportunities.
- Ability to combine creative thinking and analytical rigor to develop innovative solutions that drive value for clients, employees, and customers. Has a talent for finding connections in ambiguous contexts to drive clarity.
- Deep understanding of brand strategy, customer experience design and management, and value proposition development, with a focus on leveraging brand and experience drivers like positioning, top-of-mind awareness, and personalization.
- Demonstrated understanding and proficiency in design thinking methodologies, including the ability to confidently apply them throughout the projects, as well as an understanding of various research methodologies and the ability to brief researchers and designers to drive evidence based strategic outcomes.
- Strong analytical skills/attention to detail for conducting market research & informing strategic decision-making
- Proven track record of implementing innovative ideas and processes to achieve results and drive progress.
- Commitment to delivering high-quality work and a drive to deliver beyond the brief.
- Ability to adapt to changing priorities and manage multiple projects/stakeholders in a fast-paced environment to achieve successful outcomes.
- Demonstrate strong leadership skills by building trust and positive relationships.
- Having worked in retail/consumer goods and/or in employee experience projects is a plus.
