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Content Strategist

2 months ago

London, Greater London, United Kingdom Informa PLC Full time

Informa PLC is seeking a talented and driven Content Strategist to join our dynamic team.

As a Content Strategist, you will play a pivotal role in shaping the narrative and voice of our brand across various platforms. You will be responsible for developing and executing content strategies that align with business objectives, engage target audiences, and drive measurable results.

Responsibilities:
  • Collaborate with cross-functional teams to define content goals, target audiences, and key performance indicators (KPIs).
  • Conduct thorough market research and competitive analysis to identify content opportunities and trends.
  • Develop comprehensive content strategies that encompass a range of formats, including articles, blog posts, social media content, email campaigns, and website copy.
  • Create compelling and engaging content that resonates with target audiences and drives desired actions.
  • Manage the editorial calendar and ensure timely delivery of high-quality content.
  • Track and analyze content performance metrics to measure success and identify areas for improvement.
Qualifications:
  • Proven experience as a Content Strategist or in a similar role.
  • Strong understanding of content marketing principles and best practices.
  • Excellent writing, editing, and communication skills.
  • Ability to develop and execute creative content strategies.
  • Analytical mindset with the ability to track and measure content performance.
  • Collaborative team player with a passion for creating engaging content.

If you are a highly motivated and results-oriented individual with a passion for content creation, we encourage you to apply.