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Customer Marketing Lead

2 months ago

Brighton, Brighton and Hove, United Kingdom Neilson Active Holidays Full time
Customer Marketing Manager Position at Neilson Active Holidays

We are seeking a highly skilled Customer Marketing Manager to join our team at Neilson Active Holidays. As a key member of our marketing department, you will be responsible for implementing strategies to manage customer lifecycles, analyzing data to inform marketing decisions, and supporting the delivery of our annual marketing strategy.

Key Responsibilities:
  • Develop and execute customer lifecycle management strategies to drive customer engagement and retention
  • Analyze customer data to inform marketing campaigns and optimize customer experiences
  • Collaborate with cross-functional teams to deliver marketing initiatives and projects
  • Manage digital marketing channels and social media platforms to engage with customers
  • Provide regular reporting and insights to stakeholders on customer behavior and marketing performance
Requirements:
  • Proven experience in customer marketing or a related field
  • Strong analytical and problem-solving skills, with ability to interpret data and drive insights
  • Excellent communication and project management skills, with ability to work collaboratively with teams
  • Proficiency in CRM platforms and data analytics tools
  • Degree-level qualification in a relevant field
What We Offer:
  • Competitive salary and benefits package
  • Opportunities for professional growth and development
  • Collaborative and dynamic work environment
  • Flexible working arrangements, including remote working options