Customer Relationship Management Lead

3 weeks ago

London, Greater London, United Kingdom The Advocate Group Full time
Position Overview

Job Title: Customer Relationship Management Lead

Location: West London, Hybrid

Compensation: £60,000 + benefits

Sector: Fast-Moving Consumer Goods (FMCG)

The Advocate Group is excited to represent a premier Food production organization in the recruitment for a newly established role at their global headquarters in West London.

We seek a skilled, innovative, and detail-oriented professional to conceptualize and implement a new CRM system aimed at enhancing engagement with essential retail partners across the nation.

Key Responsibilities

  • Act as the primary liaison for agency partners: managing relationships, defining scope, briefing, and reviewing progress.
  • Strategize future enhancements and functionalities of the CRM platform.
  • Formulate a recruitment strategy for independent outlets.
  • Create an annual activity schedule aligned with brand and commercial objectives, in collaboration with key internal stakeholders.
  • Lead a cross-functional project team to foster internal collaboration with sales, marketing, shopper, and category management teams.
  • Secure trade and marketing resources and support.
  • Establish a communication strategy to raise awareness of the platform and attract users, in conjunction with the trade communication team.
  • Develop and oversee the communication approach with outlets, tailored to business goals, customer segmentation, outlet categories, and cultural events.
  • Promote the platform internally at significant events: leadership meetings, marketing town halls, and commercial conferences.
  • Collaborate with the route-to-market team to enhance visibility and impact.

Candidate Profile

  • Experience in CRM digital platforms.
  • Strong communication skills with the ability to convey messages effectively.
  • Proficient in building and nurturing professional relationships.
  • Self-motivated and driven.
  • Ability to forge strong partnerships.
  • Capable of leveraging consumer and category insights.
  • Demonstrates creativity and a commitment to achieving results.
  • Familiarity with sales and/or marketing principles.
  • Positive attitude and supportive of team dynamics.
  • Able to work independently and collaboratively towards shared objectives.
  • High energy levels and resilience.
  • Previous experience in the FMCG or retail sector.

We look forward to receiving your application for this exciting opportunity.

The Advocate Group is a prominent recruitment partner in the UK, specializing in the FMCG and consumer product sectors. We are committed to equal opportunity employment and welcome applications from all qualified individuals, regardless of race, gender, disability, religion, sexual orientation, or age.

By applying for this position, you agree to our Privacy Policy, available on our website. The Advocate Group operates as an employment agency in relation to this role.

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