Commercial Marketing Lead

3 weeks ago

Birmingham, Birmingham, United Kingdom Villa Park Full time

Department: Marketing

Hours of Work: 35 hours per week (This may include some matchday working, evenings and weekends, and other stadium events)

Contract Type: Permanent

Salary: Attractive Remuneration Package

Location: Villa Park/Bodymoor Heath Training Ground

1. Overview of the Department

The Marketing division is pivotal in executing a variety of exciting and essential projects within the organization, collaborating with multiple departments daily to achieve common objectives.

Recently, the team has successfully developed and launched the new club emblem and brand identity, introduced the inaugural Adidas kit, and activated marketing efforts in Times Square, New York, during the club's pre-season tour to the USA. Each day presents unique challenges and opportunities.

To ensure continued progress on the field, the commercial division must also advance its initiatives off the field. Consequently, the marketing team is looking to enhance its workforce with a Commercial Marketing Manager to propel several key commercial strategies for the organization.

2. Role Responsibilities

As the organization embarks on its inaugural UEFA Champions League journey and celebrates its 150th anniversary, the marketing division seeks a dedicated and skilled Commercial Marketing Manager to drive the organization forward during this thrilling period. You will play a crucial role in realizing the potential of the exciting transformations taking place.

Your responsibilities will encompass the comprehensive management of fully integrated marketing campaigns for all commercial offerings and services, including but not limited to Hospitality/Premium, Ticketing, Retail, Memberships, and non-matchday events & tours.

You will oversee the annual marketing campaign calendar, ensuring all initiatives are communicated throughout the organization and delivered consistently across all platforms. Additionally, you will measure, analyze, and report on the performance of all campaigns across the organization. A key aspect of your role will involve the creation and execution of significant activations/campaigns to commemorate the club's 150th anniversary.

3. Candidate Profile

The ideal candidate will possess demonstrable experience in a comparable product marketing role, exhibiting a passionate self-starter attitude and a strong sense of ownership over projects to ensure objectives are met. Experience in optimizing B2B and high-net-worth B2C campaign strategies is essential.

You will have the capability to create, manage, and deliver integrated marketing campaigns utilizing a comprehensive range of marketing tools and channels. A solid understanding of digital/social best practices, marketing insights, CRM, branding, and the broader resources within the marketing division is crucial to ensure the full realization of capabilities for every campaign.

You will work both independently and collaboratively, fostering relationships at all levels within the organization. Exceptional verbal communication skills are necessary, ensuring clarity and accuracy in interactions with internal and external stakeholders. The ability to thrive under pressure, meet deadlines, and manage multiple projects and priorities effectively is essential. Creativity, attention to detail, and strong analytical/research skills are also key attributes.

Flexibility in working hours is required, as the organization may necessitate some matchday working, evenings, weekends, and other stadium events.

Application Requirements

As part of your application, please ensure you upload your CV and Cover Letter.

Early Vacancy Closure

The organization reserves the right to close any advertised vacancies earlier than the stated closing date if sufficient applications have been received.

Equality Commitment

The organization celebrates diversity and embraces equal opportunities for all. We are proud to be a Disability Confident employer and fully support The FA's Football Leadership Diversity Code.

We welcome applications from all candidates regardless of age, race, disability, gender reassignment, pregnancy and maternity, sexual orientation, marriage and civil partnership, sex, and religion or belief.

Safeguarding Commitment

The organization is fully committed to safeguarding children and adults at risk. We adhere to Safer Recruitment processes, and for certain roles, a satisfactory enhanced disclosure via the Disclosure & Barring Service may be required prior to starting in a role.

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