Account Based Marketing Strategist

7 days ago

Richmond, Greater London, United Kingdom Sabre Full time

About Sabre

Sabre is a technology company that powers the global travel industry. By leveraging next-generation technology, we create global technology solutions that take on the biggest opportunities and solve the most complex challenges in travel.

Positioned at the center of the travel industry, we shape the future by offering innovative advancements that pave the way for a more connected and seamless ecosystem as we power mobile apps, online travel sites, airline and hotel reservation networks, travel agent terminals, and scores of other solutions.

We connect people with moments that matter.

Job Summary

We are seeking an experienced Account Based Marketing Manager to develop, lead, and optimize marketing activity for top global pursuits and customers. The role is part of a culturally diverse Global Pipeline Acceleration team and will report into the Global Pipeline Marketing Manager based in London, UK.

Key Responsibilities

  • Minimum of 5 years' experience in B2B or B2C marketing role
  • Understanding of the technology sector and particularly experience with Go-To-Market product launches is an advantage. Experience in the travel sector is a plus, but not mandatory.
  • Account-based marketing experience desirable and secure understanding of different approaches i.e., 1-to-1, 1-to-few or 1-Many.
  • Proven background in creating, launching campaigns and reporting performance in digital and off-line channels.
  • Knowledgeable of content marketing and ability to curate content to pursuit level.
  • Good interpersonal skills to work cross-functionally with Sales and Marketing teams.
  • Familiar with the sales cycle and can strategically use marketing communication to improve sales velocity and growth.
  • Highly collaborative, good written and verbal communication skills. Comfortable presenting marketing plans and gaining buy-in from stakeholders.
  • Self-starter with the ability to work independently or on own initiative and ability to lead more junior team members.
  • Knowledge of marketing measurement and key digital key performance indicators.
  • Good analytical skills to identify data trends and ability to optimize performance.

Requirements

  • Minimum of 5 years' experience in B2B or B2C marketing role; experience in the travel industry is desirable but not mandatory
  • Understanding of the technology sector and particularly experience with Go-To-Market product launches is an advantage. Experience in the travel sector is a plus, but not mandatory.
  • Account-based marketing experience desirable and secure understanding of different approaches i.e., 1-to-1, 1-to-few or 1-Many.
  • Proven background in creating, launching campaigns and reporting performance in digital and off-line channels.
  • Knowledgeable of content marketing and ability to curate content to pursuit level.
  • Good interpersonal skills to work cross-functionally with Sales and Marketing teams.
  • Familiar with the sales cycle and can strategically use marketing communication to improve sales velocity and growth.
  • Highly collaborative, good written and verbal communication skills. Comfortable presenting marketing plans and gaining buy-in from stakeholders.
  • Self-starter with the ability to work independently or on own initiative and ability to lead more junior team members.
  • Knowledge of marketing measurement and key digital key performance indicators.
  • Good analytical skills to identify data trends and ability to optimize performance.

What We Offer

We will give careful consideration to your application and review your details against the position criteria. You will receive separate notification as your application progresses. Please note that only candidates who meet the minimum criteria for the role will proceed in the selection process.

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