Marketing Campaign Strategist

4 weeks ago


Richmond, Greater London, United Kingdom Reed Exhibitions Limited Company Full time

Position Overview

The Marketing Campaign Strategist plays a crucial role in our organization, managing the development, implementation, and evaluation of our promotional initiatives. This professional is tasked with activating all elements of the campaign process for a designated portfolio of events, orchestrating both inbound and outbound efforts across various paid and owned media platforms. By formulating detailed budgets and performing thorough performance and ROI assessments, the Marketing Campaign Strategist significantly influences the strategic trajectory of our marketing endeavors.

Exciting Opportunity

This role presents an exciting opportunity for a proactive and enthusiastic marketing expert to contribute to and influence the strategic direction of our company's promotional initiatives.

Key Responsibilities

  • Campaign Development and Execution: Design and oversee comprehensive campaign strategies that encompass both digital and traditional channels to meet specified business goals.
  • Financial Oversight: Develop and manage campaign budgets, ensuring effective resource allocation to maximize returns.
  • Performance Evaluation and Reporting: Conduct in-depth evaluations of campaign performance, delivering actionable insights and recommendations to enhance ROI and guide future strategies.
  • Collaborative Engagement: Maintain close operational alignment with the Content Lead and Creative team to ensure campaign coherence with brand and content strategies.
  • Market and Audience Analysis: Leverage market research and audience segmentation insights, in collaboration with the Data Operations Manager, to effectively tailor campaigns to target demographics.

Shared Responsibilities

  • Multi-channel Campaign Design: Work alongside Marketing Managers and Content teams to create and execute multi-channel campaigns that resonate with target audiences.
  • Campaign Activation Strategies: Collaborate on the development of campaign activation strategies, including clearly defined outcomes, with the Content & Engagement Executive and Marketing Manager.
  • Audience Targeting: Partner with the Data Operations Manager to establish precise audience targeting strategies that enhance campaign reach and effectiveness.
  • Digital Asset Coordination: Collaborate with the Content & Engagement Manager and Content Lead to ensure proper management and utilization of digital assets, adhering to established guidelines.

Management Level

11 - Professional Individual Contributor



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