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Product Marketing Manager
2 months ago
About the Role
As a Product Marketing Manager at Reed Exhibitions Limited Company, you will play a vital role in driving growth and market penetration for London Book Fair. This position entails crafting comprehensive marketing plans based on the Event Value Plan (EVP) and broader marketing strategies. This role offers a fantastic opportunity to shape the future of our show and contribute to achieving our marketing objectives.
Key Responsibilities
- Develop and execute a marketing plan for London Book Fair, aligning with the EVP and Portfolio marketing strategy.
- Establish market size, penetration, and identify growth opportunities across the publishing industry and other creative content-based industries.
- Propose and implement audience growth strategies.
- Manage relationships with associations, analysts, influencers, media, and industry bodies.
- Lead onsite at London Book Fair and represent our brand at external market/industry-specific events.
- Collaborate on the creation of campaign activation plans, including defined outcomes, with the Marketing Content & Community Executive and the events PR agency.
Requirements
- Have a Bachelor's degree in Marketing, related field, or equivalent experience.
- Have exceptional understanding of marketing principles and audience growth strategies.
- Be proficient in establishing market size and identifying growth opportunities.
- Be skilled in relationship management with external stakeholders.
- Demonstrate solid experience in sales alignment and account-based marketing.
- Have exceptional communication and analytical skills.
- Demonstrate ability to represent the brand effectively in various forums.
Work Environment
We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance, and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
Benefits
- Generous holiday allowance with the option to buy additional days.
- Health screening, eye care vouchers, and private medical benefits.
- Wellbeing programs.
- Life assurance.
- Access to a competitive contributory pension scheme.
- Save As You Earn share option scheme.
- Travel Season ticket loan.
- Electric Vehicle Scheme.
- Optional Dental Insurance.
- Maternity, paternity, and shared parental leave.
- Employee Assistance Programme.
- Access to emergency care for both the elderly and children.
- RECARES days, giving you time to support the charities and causes that matter to you.
- Access to employee resource groups with dedicated time to volunteer.
- Access to extensive learning and development resources.
- Access to employee discounts scheme via Perks at Work.
