Senior Product Marketing Strategist

2 weeks ago


Richmond, Greater London, United Kingdom Sabre Full time
About the Role

Sabre, a leading technology company in the travel industry, is seeking a Senior Product Marketing Specialist to join its team. As a key member of the product marketing team, you will be responsible for driving market-led priorities and delivering effective product marketing strategies.

Key Responsibilities
  • Collaborate with cross-functional teams to develop and execute product marketing strategies that meet business objectives.
  • Support the entire go-to-market lifecycle, including product launches, releases, and sunset activities.
  • Understand the market and competitive landscape to position Sabre's products and services effectively.
  • Develop expertise on target customers and their buying criteria to create effective sales enablement content.
  • Collect testimonials and case studies to leverage in voice of the customer content.
  • Position Sabre as a thought leader in the market with customer-centric positioning and messaging.
  • Assess the effectiveness of marketing programs and report back to the business on recommended changes.
Requirements
  • Bachelor's degree in Marketing, Communications, Business, or equivalent.
  • At least 3 years of business-to-business product marketing experience.
  • Editorial mindset with a focus on understanding audience needs.
  • Experience with marketing products through unique positioning and value-based messaging.
  • Strong leadership skills in a cross-functional team environment.
  • Self-starter with a proven ability to operate in a fast-paced and dynamic environment.
  • Excellent communication skills, written and verbal.
  • Proficient in Microsoft Office applications, Salesforce, and Pardot.
  • Fluent in English.
Additional Skills
  • DemandBase.
  • Google Analytics.
  • Language skills other than English, particularly French, German, Italian, Portuguese, Spanish, and Korean.


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