Senior Product Marketing Strategist
4 weeks ago
Sabre, a leading technology company in the travel industry, is seeking a Senior Product Marketing Specialist to join its team. As a key member of the product marketing team, you will be responsible for driving market-led priorities and delivering effective product marketing strategies.
Key Responsibilities- Collaborate with cross-functional teams to develop and execute product marketing strategies that meet business objectives.
- Support the entire go-to-market lifecycle, including product launches, releases, and sunset activities.
- Understand the market and competitive landscape to position Sabre's products and services effectively.
- Develop expertise on target customers and their buying criteria to create effective sales enablement content.
- Collect testimonials and case studies to leverage in voice of the customer content.
- Position Sabre as a thought leader in the market with customer-centric positioning and messaging.
- Assess the effectiveness of marketing programs and report back to the business on recommended changes.
- Bachelor's degree in Marketing, Communications, Business, or equivalent.
- At least 3 years of business-to-business product marketing experience.
- Editorial mindset with a focus on understanding audience needs.
- Experience with marketing products through unique positioning and value-based messaging.
- Strong leadership skills in a cross-functional team environment.
- Self-starter with a proven ability to operate in a fast-paced and dynamic environment.
- Excellent communication skills, written and verbal.
- Proficient in Microsoft Office applications, Salesforce, and Pardot.
- Fluent in English.
- DemandBase.
- Google Analytics.
- Language skills other than English, particularly French, German, Italian, Portuguese, Spanish, and Korean.
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