Marketing Campaign Strategist

2 weeks ago

Richmond, Greater London, United Kingdom Reed Exhibitions Full time

The Marketing Campaign Strategist plays a pivotal role in overseeing the planning, execution, and analysis of our marketing campaigns. This individual is responsible for activating all facets of the campaigns process for a specified set of shows, orchestrating both inbound and outbound activities across paid and owned media channels. By crafting comprehensive budgets and conducting meticulous performance and ROI analyses, the Marketing Campaign Strategist plays a critical role in informing the strategic direction of our marketing efforts.

This role is an exciting opportunity for a dynamic and driven marketing professional to contribute to and shape the strategic direction of our company's campaign efforts.

Key Individual Accountabilities

  • Campaign Strategy and Execution: Develop and manage comprehensive campaign plans, encompassing both digital and traditional channels, to achieve targeted business objectives.
  • Budget Management: Craft and manage campaign budgets, ensuring optimal allocation of resources to maximize returns.
  • Performance Analysis and Reporting: Conduct detailed analyses of campaign performance, providing actionable insights and recommendations to improve ROI and informing future strategies.
  • Cross-functional Collaboration: Maintain a close operational interlock with the Content Lead and Creative team, ensuring campaign alignment with brand and content strategies.
  • Market and Audience Insights: Utilize market research and audience segmentation insights, in collaboration with the Data Operations Manager, to tailor campaigns effectively to target audiences.

Key Shared Accountabilities

  • Multi-channel Campaign Planning: Collaborate with Marketing Managers and Content teams to design and implement multi-channel campaigns and programs that resonate with target audiences.
  • Campaign Activation Plans: Co-create campaign activation plans, including defined outcomes, with the Content & Engagement Executive and Marketing Manager.
  • Audience Segmentation: Partner with the Data Operations Manager to define precise audience segmentation strategies that enhance campaign reach and effectiveness.
  • Digital Asset Management: Work with the Content & Engagement Manager and Content Lead to ensure the correct upload and usage of digital assets, adhering to established guidelines.

  • Marketing Campaign Strategist

    2 weeks ago

    Richmond, Greater London, United Kingdom Reed Exhibitions Full time

    The Marketing Campaign Strategist plays a pivotal role in the planning, execution, and analysis of our marketing campaigns. This individual is responsible for overseeing all facets of the campaigns process for a specified set of shows, orchestrating both inbound and outbound activities across paid and owned media channels. By crafting comprehensive budgets...

  • Marketing Campaign Strategist

    2 months ago

    Richmond, Greater London, United Kingdom Reed Exhibitions Full time

    **Job Summary**The Marketing Campaign Strategist is a pivotal role within our team at Reed Exhibitions, overseeing the planning, execution, and analysis of our marketing campaigns. This individual is responsible for activating all facets of the campaigns process for a specified set of shows, orchestrating both inbound and outbound activities across paid and...

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    Richmond, Greater London, United Kingdom Reed Exhibitions Full time

    **Job Summary**The Marketing Campaign Strategist is a pivotal role within our team at Reed Exhibitions, overseeing the planning, execution, and analysis of our marketing campaigns. This individual is responsible for activating all facets of the campaigns process for a specified set of shows, orchestrating both inbound and outbound activities across paid and...

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