Marketing Campaign Strategist

1 month ago

Richmond, Greater London, United Kingdom Reed Exhibitions Full time
Campaign Manager Job Description

The Campaign Manager plays a pivotal role in driving the success of our marketing campaigns, overseeing the planning, execution, and analysis of our marketing efforts. This individual is responsible for activating all facets of the campaigns process, orchestrating both inbound and outbound activities across paid and owned media channels.

Key Responsibilities:
  • Campaign Strategy and Execution: Develop and manage comprehensive campaign plans, encompassing both digital and traditional channels, to achieve targeted business objectives.
  • Budget Management: Craft and manage campaign budgets, ensuring optimal allocation of resources to maximize returns.
  • Performance Analysis and Reporting: Conduct detailed analyses of campaign performance, providing actionable insights and recommendations to improve ROI and inform future strategies.
  • Cross-functional Collaboration: Maintain a close operational interlock with the Content Lead and Creative team, ensuring campaign alignment with brand and content strategies.
  • Market and Audience Insights: Utilize market research and audience segmentation insights, in collaboration with the Data Operations Manager, to tailor campaigns effectively to target audiences.
Shared Responsibilities:
  • Multi-channel Campaign Planning: Collaborate with Marketing Managers and Content teams to design and implement multi-channel campaigns and programs that resonate with target audiences.
  • Campaign Activation Plans: Co-create campaign activation plans, including defined outcomes, with the Content & Engagement Executive and Marketing Manager.
  • Audience Segmentation: Partner with the Data Operations Manager to define precise audience segmentation strategies that enhance campaign reach and effectiveness.
  • Digital Asset Management: Work with the Content & Engagement Manager and Content Lead to ensure the correct upload and usage of digital assets, adhering to established guidelines.

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