Product Marketing Principal

4 weeks ago

Richmond, Greater London, United Kingdom Sabre Full time

Sabre is a technology company that powers the global travel industry. By leveraging next-generation technology, we create global technology solutions that take on the biggest opportunities and solve the most complex challenges in travel.

Positioned at the center of the travel industry, we shape the future by offering innovative advancements that pave the way for a more connected and seamless ecosystem as we power mobile apps, online travel sites, airline and hotel reservation networks, travel agent terminals, and scores of other solutions.

Sabre is a leader in the travel industry, and we're looking for a talented Product Marketing Principal to join our team. As a Product Marketing Principal, you will be responsible for driving market awareness and product adoption of Sabre's payments and fintech products.

Your primary focus will be on fintech and payments-related technology in travel, including products for Sabre's airline and travel agency customers. You will work closely with Sabre product managers, third-party partners, marketing communications, and sales to drive market-led priorities.

Key responsibilities include building messaging and positioning, sales enablement materials, launching products into market, growing existing products, and in select cases, sunsetting products. You will be held accountable for business results and will lead projects and influence stakeholders to achieve your goals.

Key Responsibilities:

  • Drive market awareness and product adoption of Sabre's payments/fintech products.
  • Position Sabre as a thought leader about payments and fintech with customer-centric positioning and messaging targeted to segment and buying role, through a multi-channel approach including (e.g. webinars, whitepapers, speaking engagements, events, and updates to Sabre.com)
  • Support and enable sales to articulate key messages and market problems, identify target prospect lists, leverage value-based collateral, presentations or integrated demonstrations (utilizing relevant personas), and support strategic sales pursuits
  • Define and drive the product campaign and go-to-market plans from internal communications and awareness to sales enablement through external market promotion. This may include collaboration with third-party partners in the fin tech and travel domains.
  • Collect testimonials or case studies and identify key customer references to advance Sabre's stature regarding payments.
  • Understand market dynamics and business and technology buyers/influencers to target, define buyer personas, and participate in relevant industry, trade and community events
  • Monitor market adoption of products through the full lifecycle, and identify areas for new sales (e.g., consulting, cross-sell or up-sell opportunities, etc.)

Requirements:

  • Bachelor's degree in marketing, business, or equivalent
  • At least 4 years of business-to-business technology, solution management or product marketing experience
  • Experience with marketing or managing financial technology and payments product(s) across the product life cycle, from definition to end-of-life, including collaborating with third-party partners on marketing activities
  • Proactively stay informed about new advances in fintech/payments and how to market those developments relevant to our business goals
  • Strong, proven leadership skills in a cross-functional, matrixed team environment with executive presence
  • Self-starter who is comfortable with ambiguity and has a proven ability to operate well in a fast-paced and dynamic environment
  • Excellent communication skills, written and verbal
  • Proficiency with Microsoft Office applications, Salesforce, and Salesforce Pardot
  • Fluency in English
  • Open to working in-person from Sabre's Richmond office in the London suburbs at least 3 days per week

Preferred Qualifications:

  • Travel industry experience
  • Proficiency with Google Analytics, Demandbase and Tableau
  • Experience with Account Based Marketing (ABM) tactics
  • Language fluency in other languages besides English

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