Senior Marketing Specialist
3 weeks ago
Merrifield Consultants is collaborating with a children's hospice to recruit a Senior Marketing Specialist for a remarkable organization that has excelled in communication efforts, garnering multiple accolades in the process.
We seek a seasoned professional in marketing, possessing a notable history of executing successful marketing initiatives and overseeing content management.
Position:
Senior Marketing Specialist
Children's Hospice
Contract Type:
One-year Fixed Term Contract (Maternity cover)
This position emphasizes the communication, development, and promotion of the charity's influence, branding, and philanthropic mission.
The Marketing Specialist enhances the visibility of the charity's brand and its initiatives, aiding the Fundraising team in achieving their goals.
Key Responsibilities:
- Advance audience segmentation and user experience
- Collaboratively and independently produce video and written Case Studies within the established budget
- Oversee content requests and manage the content management platform alongside the Marketing team
- Ensure website content is inclusive and accessible
- Social Media Management: Coordinate a diverse content schedule in partnership with marketing colleagues
- Create compelling content that accurately represents hospice services
Video Production:
- Produce, film, and edit videos showcasing daily life at the hospices and family testimonials
- Create videos for the Fundraising team
Advertising Management:
- Oversee the planning, performance, and reporting of digital advertising campaigns
- Demonstrate a proven ability to deliver impactful marketing campaigns focused on audience acquisition and retention, as well as brand awareness
- Exhibit substantial experience in content creation and management
- Manage local and national press schedules effectively
- Possess a strong understanding of key social networking platforms
- Have proficient skills in video editing, videography, photography, and conducting interviews
- Demonstrate a good working knowledge of email marketing software and automated marketing journeys
- Experience with Content Management Systems and CRM databases
- Design proficiency, including the use of Photoshop, InDesign, or similar tools
This role is ideal for a captivating and engaging storyteller with exceptional verbal and written communication abilities and a solid background in marketing campaigns.
We uphold a diverse and inclusive recruitment process that guarantees equal opportunities for all candidates, regardless of race, sexual orientation, mental or physical disability, age, or gender.
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